The Role Of Eco-Innovation Commitment, Cooperative Culture, And Green Technology Adoption In Enhancing Eco-Innovation Of Vietnamese Smes

DOI

10.2991/978-94-6463-694-9_36How to use a DOI?

Keywords

Eco-Innovation; eco-innovative commitment; cooperative culture; green technology adoption; SMEs

Abstract

The debate on decoupling economic growth from environmental degradation has intensified, highlighting the importance of eco-innovation. The findings and recommendations may help enterprises, especially SMEs, enhance resource efficiency, reduce costs, and open up new market opportunities.

Research purpose:

This study aims to investigate the factors influencing eco-innovation in Vietnamese small and medium-sized enterprises (SMEs), focusing not only on external factors but also on some internal factors, including eco-innovative commitment, cooperative culture, and green technology adoption.

Research motivation:

The increasing demand to separate economic growth from environmental harm has led to a growing interest in how Small and Medium Enterprises (SMEs) can support a sustainable green economy through eco-innovation. Eco-innovation is essential for helping businesses gain a competitive advantage while contributing to environmental sustainability. This research identifies key factors that drive the eco-innovative performance of SMEs, thereby helping them provide environmentally-friendly solutions and respond to growing consumer demand for sustainability.

Research design, approach, and method:

The research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) with a sample of 122 respondents to analyze the impact of eco-innovative commitment, cooperative culture, and green technology adoption on eco-innovation performance in the context of Vietnamese SMEs.

Main findings:

The PLS-SEM analysis identifies significant factors influencing eco-innovation performance in organizations, including External Pressure, Eco-Innovative Commitment, Cooperative Culture, and Green Technology Adoption. External pressures from regulations and customer demands drive eco-innovation, while a strong sustainability commitment enhances performance. A collaborative environment promotes knowledge sharing and adopting advanced technologies supports sustainable practices.

Practical/managerial implications:

To promote sustainability and eco-innovation, governments should establish incentive programs like tax breaks and subsidies for businesses investing in eco-friendly practices. Clear regulations setting sustainable standards across industries and fostering dialogue among stakeholders are essential. Additionally, investing in research and development can accelerate the adoption of sustainable technologies.

Businesses should create a collaborative environment that encourages teamwork and knowledge sharing to enhance creativity in sustainable practices. Integrating eco-innovation into their strategic framework, setting clear sustainability goals, and maintaining regular communication with stakeholders will help firms adapt effectively. By investing in research and development, businesses can significantly advance eco-innovation and sustainability.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Thi-Thanh-Huyen Tran
AU  - My-Trinh Bui
PY  - 2025
DA  - 2025/04/30
TI  - The Role Of Eco-Innovation Commitment, Cooperative Culture, And Green Technology Adoption In Enhancing Eco-Innovation Of Vietnamese Smes
BT  - Proceedings of the International Conference on Emerging Challenges: Sustainable Strategies in the Data-driven Economy (ICECH 2024)
PB  - Atlantis Press
SP  - 543
EP  - 558
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-694-9_36
DO  - 10.2991/978-94-6463-694-9_36
ID  - Tran2025
ER  -