All of the articles in this proceedings volume have been presented at the ICGCCI 2025 during 28-30 March 2025 in Shanghai, China. These articles have been peer reviewed by an academic Professor in the subject area and an industry professional and approved by the Editor-in-Chief, who affirms that this...

In recent years, the frequent M&A of listed companies in China have triggered rapid accumulation of goodwill assets, which has aroused the attention and extensive discussion of all walks of life. The essence of goodwill comes from M&A, while excess goodwill is an irrational part of M&A. This...

The essay explores the process of identifying and exploiting entrepreneurial opportunities in China’s cultural and creative industries (CCIs) from the perspective of institutional theory. Focusing on small and medium-sized enterprises (SMEs) in three major cities—Beijing, Shanghai, and Guangzhou—the...

Fashion and cultural heritage play an essential role in preserving traditional skills and indigenous knowledge. In a context of globalisation, these aspects become vectors of transcultural creativity, particularly in interdisciplinary design projects. This summary examines how industry and the purple...

Cultural and Creative Industries (CCI) have emerged as key drivers of economic growth in the global economy, leveraging creativity, technology, and cultural heritage to create substantial economic value. The importance of CCI lies in its dual capacity to generate revenue and foster cultural preservation,...

This study focuses on how to achieve a high degree of consumer experience value fit and value co-creation, as well as how to promote high-quality marketing effectiveness. Specifically, using semi-structured interviews and desk review methods, a qualitative study was conducted towards six experiential...

Over the past decade, virtual idols have gained immense popularity among Chinese youth, with an industry research report estimating the core market size to exceed ¥12.08 billion in 2022 and reach ¥48.06 billion in 2025 (iiMedia Research, 2023). The commercial success has positioned virtual idols as iconic...

In the digital age, social media has become an indispensable marketing tool in the cultural and creative industries. Its influence is not limited to spreading information, but also to how to build the brand, attract audiences and promote the consumption of cultural products. This paper aims to explore...

International students in China are important disseminators in external communication. Their cognition of Chinese culture and brands directly influences their attitudes and behaviors in external communication. This paper takes the china-chic brands that have been booming in recent years as the research...