Proceedings of the 11th International Conference of Innovation in Animal Science (ICIAS 2024)

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Optimizing the Broiler for Halal Tourism in Batu City: Opportunities and Sharia Compliance Challenges in Poultry Protein Provision

Authors
Puji Akhiroh1, *, Budi Hartono1, Hari Dwi Utami1, Khotibul Umam Al Awwaly1, Nanang Febrianto1
1Faculty of Animal Science, Universitas Brawijaya, Malang, 65145, Indonesia
*Corresponding author. Email: pujiakhiroh@ub.ac.id
Corresponding Author
Puji Akhiroh
Available Online 31 October 2025.
DOI
10.2991/978-94-6463-880-6_44How to use a DOI?
Keywords
Batu City; broiler chicken; halal certification; halal supply chain; halal tourism
Abstract

This study analyzes the optimization of the broiler chicken supply chain to support halal tourism in Batu City, East Java, focusing on certification and logistics aspects. Based on a survey of 35 MSMEs and 175 consumers using a 5-point Likert scale, the research identifies that 43% of business actors have low awareness of halal standards and 31% face inconsistencies in halal certification. The study employs a mixed-method approach, involving in-depth interviews with 5 key stakeholders across the supply chain and regression analysis to identify factors influencing halal compliance. Results indicate that strengthening education (35%), developing halal-certified infrastructure (25%), government support (20%), and utilizing tracking technology (20%) are essential strategic steps. Additionally, government facilitation of halal certification and blockchain technology implementation can enhance supply chain efficiency and transparency. This study contributes to the development of a halal supply chain management model that supports sustainable growth in the halal tourism sector and can be implemented in other regions in Indonesia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference of Innovation in Animal Science (ICIAS 2024)
Series
Advances in Biological Sciences Research
Publication Date
31 October 2025
ISBN
978-94-6463-880-6
ISSN
2468-5747
DOI
10.2991/978-94-6463-880-6_44How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Puji Akhiroh
AU  - Budi Hartono
AU  - Hari Dwi Utami
AU  - Khotibul Umam Al Awwaly
AU  - Nanang Febrianto
PY  - 2025
DA  - 2025/10/31
TI  - Optimizing the Broiler for Halal Tourism in Batu City: Opportunities and Sharia Compliance Challenges in Poultry Protein Provision
BT  - Proceedings of the 11th International Conference of Innovation in Animal Science (ICIAS 2024)
PB  - Atlantis Press
SP  - 400
EP  - 411
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-880-6_44
DO  - 10.2991/978-94-6463-880-6_44
ID  - Akhiroh2025
ER  -