Empirical Study on Domestic Tourism Development in Guangdong Province Based on Market Competition Model and Cluster Analysis

DOI

10.2991/978-94-6463-886-8_3How to use a DOI?

Keywords

Guangdong Province; domestic tourism; the market competitive state; cluster analysis

Abstract

This article takes 21 destination cities in Guangdong Province as the research object, and conducts empirical analysis on the development of domestic tourism industry in Guangdong Province based on statistical data such as domestic tourist numbers and tourism revenue from 2014 to 2023 in the Guangdong Statistical Yearbook (2015-2024). A trend chart of the number of domestic tourists and tourism revenue in Guangdong Province from 2014 to 2023 was drawn using Excel 2016 software. It was found that the number of domestic tourists and tourism revenue in Guangdong Province steadily increased from 2014 to 2019, but declined in 2020 due to force majeure factors, but resumed growth in 2023. Further using the tourism market competition model, the domestic tourism destination market competition in Guangdong Province was analyzed in two stages: the early stage (2014-2018) and the late stage (2019-2023). It was found that the number of cities in the celebrity market increased, the Taurus market disappeared, the number of children’s markets decreased, and the number of skinny dog markets increased. At the same time, using IBM SPSS Statistics 25.0 software, a systematic clustering analysis was conducted on the domestic tourism destination market in Guangdong Province. The results showed that Guangzhou and Shenzhen were the first largest categories with the strongest competitiveness, while the remaining 19 cities were the second largest category. This article aims to provide data support and policy basis for the construction of the “One Core, One Belt, One Zone” tourism pattern in Guangdong Province through empirical analysis.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Tong Yu
AU  - Hongmei Lin
PY  - 2025
DA  - 2025/11/06
TI  - Empirical Study on Domestic Tourism Development in Guangdong Province Based on Market Competition Model and Cluster Analysis
BT  - Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
PB  - Atlantis Press
SP  - 12
EP  - 21
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-886-8_3
DO  - 10.2991/978-94-6463-886-8_3
ID  - Yu2025
ER  -