Chinese Culture and State-Art-Museum: Examine Social Media Promotional Effect

DOI

10.2991/978-2-38476-444-0_35How to use a DOI?

Keywords

Social media marketing; Chinese state-art-museum; Art management; Museum tourism

Abstract

Museums serve as symbols of numerous cities and are significant attractions for tourists, playing a crucial role in society. Social media, blogs, and mobile social media have fostered peer-to-peer communication with an increasingly participatory and, most importantly, credible audience. Social media has arguably democratized communication, transforming the whole landscape of public engagement by facilitating two-way communication. Regarding the audience’s response in this online interactive communication. Exhibition attendees are more inclined to capture photographs offline and disseminate content online, indicating a novel tendency in the modern museum visitation experience. They amalgamate exhibition experiences with personal narratives via social media, driven by memory, aesthetic inspiration, creativity, self-identity formation, and social presence. Nevertheless, prior research predominantly emphasizes commercial museums, while state-owned museums, especially in China, receive insufficient scholarly attention. The state art museum serves as both a municipal emblem and a political instrument; for example, the Sihang Museum in Shanghai functions to evoke the public’s “war memory.” The promotion of these state-of-the-art museums primarily occurs through state media. Consequently, a particular research topic arises: how might social media platforms function as a marketing channel for state art museums? The author intends to conduct a case study of the Guangdong Art Museum to examine the marketing and promotional impacts of WeChat Gongzhonghao.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Luoya Li
PY  - 2025
DA  - 2025/07/10
TI  - Chinese Culture and State-Art-Museum: Examine Social Media Promotional Effect
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 319
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_35
DO  - 10.2991/978-2-38476-444-0_35
ID  - Li2025
ER  -