Research on the Core Role and Application Strategies of Color Emotions in Logo Design

DOI

10.2991/978-2-38476-444-0_15How to use a DOI?

Keywords

Color; Emotions; Logo Design

Abstract

Color itself does not have any emotions, but through human visual experience, it contains specific emotional meanings. As an important component of visual language, color not only provides visual presentation for logo design, but also carries rich emotions and culture, and can generate different emotions among the audience. This article explores the core role and application strategies of color emotions in logo design, explores the special significance of color emotions in logo design, and provides new ideas for the practice of logo design.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaofei Tang
AU  - Zongyu Xin
PY  - 2025
DA  - 2025/07/10
TI  - Research on the Core Role and Application Strategies of Color Emotions in Logo Design
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 127
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_15
DO  - 10.2991/978-2-38476-444-0_15
ID  - Tang2025
ER  -