Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

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Examining Online Incivility in Fan Communities: A Digital Ethnography Approach on Chinese Social Media

Authors
Zixi Lin1, *
1Hohai University, Nanjing, China
*Corresponding author. Email: lzx050824@qq.com
Corresponding Author
Zixi Lin
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_16How to use a DOI?
Keywords
Online incivility; Chinese fans study; Social media; Fandom community
Abstract

Sun Yingsha and Chen Meng competed in the women’s singles final of table tennis. Since the Chinese team had already secured the gold and silver medals, the outcome of the individual player was inconsequential; it was an honor for the nation whatsoever. Nevertheless, an uncivilized behavior emerged at the game venue. Regarding incivility, scholars posited that incivility as exposure to uncivil messages and expressing uncivil opinions; commonly refers to foul language used in online discourse; incivility is the expression of disrespect and offensiveness toward others. Given the current literature, there is a lack of research on the incivility expressions of the fan community, particularly on Chinese social media platforms. This study intends to examine the formation and dynamic of the specific event, that is, Sun Yingsha’s fans’ incivility expressions toward other fans. Through a digital ethnography approach, this study observed different fan groups’ social media comments and posts, which incited conflicts between ingroup and outgroup individuals.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zixi Lin
PY  - 2025
DA  - 2025/07/10
TI  - Examining Online Incivility in Fan Communities: A Digital Ethnography Approach on Chinese Social Media
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 134
EP  - 141
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_16
DO  - 10.2991/978-2-38476-444-0_16
ID  - Lin2025
ER  -