Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

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The Impact of the “Nobody Knows” Principle on the Supply Chain of Cultural and Creative Industries

Authors
Jia Liu1, *
1The University of Monash, Melbourne, Australia
*Corresponding author. Email: liujialj1208@163.com
Corresponding Author
Jia Liu
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_17How to use a DOI?
Keywords
Cultural and creative industry; nobody knows principle; uncertainty; creative autonomy; market risk; supply chain; audience behavior
Abstract

This article discusses the principle of “no one knows” and its impact in cultural and creative industries. By analyzing the behaviors and challenges of creators, producers, distributors and audiences under this uncertain background, the unpredictability of cultural products has a profound impact on all links of the industrial chain. Creators face the contradiction between creative pressure and market demand. Producers and distributors bear economic and legal risks, and may also get huge returns. The audience faces the confusion of choice in diversity, and also shapes the market direction of cultural products to a certain extent. At the end of the article, it is pointed out that although the principle of “no one knows” brings great uncertainty, it is also one of the driving forces for the innovation and development of cultural and creative industries.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jia Liu
PY  - 2025
DA  - 2025/07/10
TI  - The Impact of the “Nobody Knows” Principle on the Supply Chain of Cultural and Creative Industries
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 142
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_17
DO  - 10.2991/978-2-38476-444-0_17
ID  - Liu2025
ER  -