Inheritance of Manchu Paper-Cutting Art: E-commerce Empowering Rural Revitalization

DOI

10.2991/978-2-38476-444-0_8How to use a DOI?

Keywords

Manchu paper-cutting; intangible cultural heritage; e-commerce; rural revitalization; cultural inheritance

Abstract

This paper focuses on Changbai Mountain’s Manchu paper-cutting art as a case study to explore how intangible cultural heritage can achieve innovative preservation and inheritance through e-commerce platforms while contributing to rural revitalization. By examining policy support, cultural characteristics, current market conditions, and development prospects, the study proposes innovative approaches, such as multi-channel integration, the development of cultural and creative products, and cross-sector collaboration. The findings reveal that by integrating technology with cultural heritage, Manchu paper-cutting art not only gains renewed vitality but also provides sustainable economic growth for rural areas.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dezhao Zhu
AU  - Wenwen Hua
AU  - Miao Chen
PY  - 2025
DA  - 2025/07/10
TI  - Inheritance of Manchu Paper-Cutting Art: E-commerce Empowering Rural Revitalization
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 56
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_8
DO  - 10.2991/978-2-38476-444-0_8
ID  - Zhu2025
ER  -