Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Drivers of Cost of Quality Management in the Moroccan Agrifood Sector: A Qualitative Exploration Approach

Authors
Ouafa Barakat1, Taib Elassimi2, *
1The National School of Business and Management (ENCG), Ibn Zohr University, Agadir, Morocco
2The National School of Business and Management (ENCG), Ibn Zohr University, Agadir, Morocco
*Corresponding author. Email: taib.elassimi.42@edu.uiz.ac.ma
Corresponding Author
Taib Elassimi
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_14How to use a DOI?
Keywords
Quality Management; Prevention Costs; Internal Failure Costs; Agrifood Sector
Abstract

This study addresses the need to understand the drivers behind the adoption of Cost of Quality (CoQ) management in Morocco’s agrifood sector, emphasizing its relevance to competitiveness and sustainability. Employing qualitative analysis through semi-structured interviews and content analysis using NVivo 14 software, we identified key drivers, including cost efficiency, improved quality and customer satisfaction, regulatory compliance, competitive advantage, sustainability awareness, financial justification, and performance monitoring. The findings contribute to the theoretical understanding of CoQ adoption in emerging markets and provide practical recommendations, such as establishing cost-tracking systems, integrating CoQ with regulatory and sustainability frameworks, leveraging digital tools, and promoting continuous training. The study also recommends stronger engagement from educational institutions to integrate CoQ principles into professional development and curricula.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_14How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ouafa Barakat
AU  - Taib Elassimi
PY  - 2025
DA  - 2025/11/17
TI  - Drivers of Cost of Quality Management in the Moroccan Agrifood Sector: A Qualitative Exploration Approach
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 225
EP  - 245
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_14
DO  - 10.2991/978-94-6463-892-9_14
ID  - Barakat2025
ER  -