Social Entrepreneurship and Generation Z in Morocco: The Influence of Gender, Formation, and Para-University Experience

DOI

10.2991/978-94-6463-892-9_18How to use a DOI?

Keywords

Social entrepreneurship; Generation Z; Gender; Formation; Para-university experience; Entrepreneurial engagement

Abstract

Social entrepreneurship represents an entrepreneurial model that combines the pursuit of a social mission with commercial viability. In Morocco, Generation Z, representing approximately 28% of the population, operates within a context characterized by growing interest in this entrepreneurial approach. However, the determinants of this interest remain underexplored, particularly regarding the influence of gender, formation in social entrepreneurship, and para-university experience in social and environmental projects.

This study employs a hypothetico-deductive approach and proposes a conceptual framework analyzing the impact of these three factors on Generation Z’s interest in social entrepreneurship. Three hypotheses were formulated: (H1) women demonstrate greater interest in social entrepreneurship than men; (H2) formation in entrepreneurship, particularly social entrepreneurship, enhances Moroccan Generation Z’s interest in social entrepreneurship; (H3) para-university experience in social and environmental projects increases interest in social entrepreneurship.

The methodology is based on stratified random sampling of students from the National School of Commerce and Management of Agadir, born between 1997 and 2012. Data collection through a structured questionnaire administered to the sample is currently underway. Analysis will be conducted using JASP software, an open-source tool recognized for its diverse statistical testing capabilities and comprehensive data analysis functions. At this stage, this research presents the conceptual and methodological framework; empirical results will be presented subsequently.

By establishing the conceptual and methodological foundation for this analysis, this research contributes to better understanding the factors influencing Generation Z’s interest in social entrepreneurship. It also paves the way for future research into designing educational systems that cultivate a culture of social impact entrepreneurship.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Et-Touzany Oumaima
AU  - El Amrani El Hassani Afafe
PY  - 2025
DA  - 2025/11/17
TI  - Social Entrepreneurship and Generation Z in Morocco: The Influence of Gender, Formation, and Para-University Experience
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 297
EP  - 306
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_18
DO  - 10.2991/978-94-6463-892-9_18
ID  - Oumaima2025
ER  -