Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Entrepreneurial Intention Among Moroccan Graduate Entrepreneurs

Authors
Halima Bakass1, *, Abdelkrim Aazzab2
1Research Laboratory in Entrepreneurship, Finance and Audit (LAREFA), National School of Business and Management, Ibn Zohr University, Agadir, Morocco
2Research Laboratory in Entrepreneurship, Finance and Audit (LAREFA), National School of Business and Management, Ibn Zohr University, Agadir, Morocco
*Corresponding author. Email: halima.bakass@edu.uiz.ac.ma
Corresponding Author
Halima Bakass
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_17How to use a DOI?
Keywords
Entrepreneurial Intention; Theory of Planned Behavior; Graduate Entrepreneurs
Abstract

This research examines the entrepreneurial intention of Moroccan graduates who have set up their own business, through an empirical study based on Ajzen’s (1991) model of planned behavior. The main objective is to identify the psychosocial factors influencing their entrepreneurial decision, focusing on attitudes, subjective norms and perceived behavioral control. The study involved 91 Moroccan graduate entrepreneurs. Data were collected using a standardized questionnaire, and analyzed using SPSS software, mobilizing statistical tools such as Principal Component Analysis (PCA), the KMO test and the Bartlett test. The results show that entrepreneurial attitudes, perceived social support and confidence in available skills and resources have a significant influence on entrepreneurial intention. These results confirm the relevance of Ajzen’s model to the Moroccan context, and enable us to formulate concrete recommendations, such as the creation of regional incubators, the development of training in entrepreneurial skills, and raising families’ awareness of the role of psychosocial support. These proposals aim to strengthen public policies in support of entrepreneurship and foster an inclusive, sustainable entrepreneurial culture.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Halima Bakass
AU  - Abdelkrim Aazzab
PY  - 2025
DA  - 2025/11/17
TI  - Entrepreneurial Intention Among Moroccan Graduate Entrepreneurs
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 273
EP  - 296
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_17
DO  - 10.2991/978-94-6463-892-9_17
ID  - Bakass2025
ER  -