Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Modal Shift as a Lever for Sustainable Urban Development in Grand Agadir: Issues and Perspectives

Authors
Achrih Lamia1, *, Tachfine Youssef2
1Faculty of Legal, Economic and Social Sciences, IBN ZOHR UNIVERSITY, Agadir, Morocco
2Faculty of Legal, Economic and Social Sciences, IBN ZOHR UNIVERSITY, Agadir, Morocco
*Corresponding author. Email: lamia.achrih.66@edu.uiz.ac.ma
Corresponding Author
Achrih Lamia
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_30How to use a DOI?
Keywords
Model shift; Sustainable urban development; Mobility and Sustainable transport modes
Abstract

In response to growing challenges related to urban congestion, pollution, and social inclusion, modal shift emerges as a key strategy to support sustainable urban development. This study examines the issues, behavioral determinants, and implementation prospects of modal shift in a transforming urban context. Drawing on several theoretical frameworks particularly the Theory of Planned Behavior and the Push & Pull model it proposes an analytical approach to assess users’ intentions to change their mode of transport. Through a quantitative survey conducted with a sample of citizens, the study identifies the main barriers, drivers, and dynamics of social acceptability surrounding modal shift. The results highlight that perceptions of comfort, accessibility, social norms, and incentive policies play a central role in influencing behavioral change. The paper concludes with a set of strategic recommendations aimed at public decision-makers to guide the transition toward more sustainable urban mobility.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_30How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Achrih Lamia
AU  - Tachfine Youssef
PY  - 2025
DA  - 2025/11/17
TI  - Modal Shift as a Lever for Sustainable Urban Development in Grand Agadir: Issues and Perspectives
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 533
EP  - 543
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_30
DO  - 10.2991/978-94-6463-892-9_30
ID  - Lamia2025
ER  -