Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Value Co-Creation in Public Healthcare: A Review of Enabling Factors

Authors
Khaoula Outaaza1, *, Abdelaziz Ourrani2, Abdellatif Aziki3, Nawal Ilahiane4, Houcine Khinibila5, Moulay Hachem Fadili6
1Ibn Zohr University ENCG, Agadir, Morocco
2Ibn Zohr University ENCG, Agadir, Morocco
3Ibn Zohr University ENCG, Agadir, Morocco
4Ibn Zohr University ENCG, Agadir, Morocco
5Ibn Zohr University ENCG, Agadir, Morocco
6Ibn Zohr University ENCG, Agadir, Morocco
*Corresponding author. Email: khaoula.outaaza@edu.uiz.ac.ma
Corresponding Author
Khaoula Outaaza
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_40How to use a DOI?
Keywords
Digital Maturity; organizational change; value co-creation
Abstract

Digital transformation is reshaping public healthcare by introducing technologies such as AI, telemedicine, and IoT. However, successful implementation depends not only on technology, but also on digital maturity, adaptive change, and stakeholder collaboration. This systematic literature review (SLR) examines how digital maturity and change dynamism influence value co-creation in public healthcare. Based on PRISMA guidelines, 27 peer-reviewed articles (2010–2025) were selected for final inclusion across six databases. Thematic analysis identified four key research areas: digital transformation, co-creation in eHealth, organizational change and leadership, and emerging health technologies. The review reveals limited empirical work, fragmented frameworks, and an underexplored role of change dynamism. It proposes a future research agenda focused on integrated models, cross-context analysis, and ethical governance.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_40How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Khaoula Outaaza
AU  - Abdelaziz Ourrani
AU  - Abdellatif Aziki
AU  - Nawal Ilahiane
AU  - Houcine Khinibila
AU  - Moulay Hachem Fadili
PY  - 2025
DA  - 2025/11/17
TI  - Value Co-Creation in Public Healthcare: A Review of Enabling Factors
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 693
EP  - 717
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_40
DO  - 10.2991/978-94-6463-892-9_40
ID  - Outaaza2025
ER  -