Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco

Reda Tamanine; M’barek Houssas; Yassine Baazizi; Ichrak Fahim; Mustapha Ahachmi

doi:10.2991/978-94-6463-892-9_38

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Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco

Authors

Reda Tamanine¹^{, *}, M’barek Houssas², Yassine Baazizi³, Ichrak Fahim³, Mustapha Ahachmi³

¹EMAA Business School, Agadir, Morocco

²Ibn zohr university, Ecole nationale de commerce et de gestion, Agadir, Morocco

³Ibn zohr university, Ecole nationale de commerce et de gestion, Agadir, Morocco

^*Corresponding author. Email: r.tamanine@emaa.ma

Corresponding Author

Reda Tamanine

Available Online 17 November 2025.

DOI: 10.2991/978-94-6463-892-9_38 How to use a DOI?
Keywords: Sustainable tourism; Residents’ attitude; Moroccan tourism; SUS-TAS
Abstract: This study examines residents’ attitudes toward sustainable tourism in Agadir, Morocco, utilizing the Sustainable Tourism Attitude Scale (SUS-TAS). By implementing confirmatory factor analysis (CFA), the research identifies key dimensions of resident attitudes and assesses the reliability of SUS-TAS in this cultural context. Findings reveal a generally positive inclination towards sustainable tourism among Agadir's residents, highlighting significant variations based on age and education level. Younger and more educated residents show greater support for sustainable tourism initiatives, emphasizing environmental sustainability and economic benefits. The study contributes methodologically by validating SUS-TAS in a Moroccan context and underscores the importance of demographic considerations in sustainable tourism planning.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series: Advances in Economics, Business and Management Research
Publication Date: 17 November 2025
ISBN: 978-94-6463-892-9
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-892-9_38 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Reda Tamanine
AU  - M’barek Houssas
AU  - Yassine Baazizi
AU  - Ichrak Fahim
AU  - Mustapha Ahachmi
PY  - 2025
DA  - 2025/11/17
TI  - Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 655
EP  - 670
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_38
DO  - 10.2991/978-94-6463-892-9_38
ID  - Tamanine2025
ER  -

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