Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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From Satisfaction to Sustainability: Topic Modeling Insights from a Decade of Airbnb Guest Reviews

Authors
Linda Khchitif1, *, Hind Benouakrim2
1National School of Commerce and Management, Ibno Zohr University, Agadir, Morocco
2Faculty of Legal, Economic and Social Sciences, Ibno Zohr University, Agadir, Morocco
*Corresponding author. Email: linda.khchitif@edu.uiz.ac.ma
Corresponding Author
Linda Khchitif
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_21How to use a DOI?
Keywords
Airbnb; customer satisfaction; sustainable tourism; topic modeling; sharing economy
Abstract

This research examines the temporal evolution of satisfaction attributes in Morocco’s Airbnb ecosystem from 2013 to 2023 and analyzes their impact on tourism sustainability. Through the Latent Dirichlet Allocation (LDA) anal-ysis of 51,880 English-language reviews, our study reveals significant shifts in user satisfaction patterns, with host behavior and authentic local experiences emerging as key satisfaction drivers. The findings highlight Marrakech’s dominance, accounting for 56.4% of all reviews, which raises critical questions about equitable tourism distribution and urban sustainability in Morocco. While sustainability is not explicitly mentioned as a primary satisfaction factor, it significantly influences user preferences through the growing importance placed on cultural authenticity and culinary experiences. Seasonal analysis reveals peak periods during summer months (June-August) and winter holidays (December-January), highlighting implications for re-source management. These findings offer valuable perspectives for tourism stakeholders and policymakers, emphasizing the need for a comprehensive strategy that balances customer satisfaction with authentic experiences and environmental initiatives to build sustainable and equitable tourism in Morocco.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linda Khchitif
AU  - Hind Benouakrim
PY  - 2025
DA  - 2025/11/17
TI  - From Satisfaction to Sustainability: Topic Modeling Insights from a Decade of Airbnb Guest Reviews
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 352
EP  - 375
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_21
DO  - 10.2991/978-94-6463-892-9_21
ID  - Khchitif2025
ER  -