The Influence of Website Design, Subjective Norms and Ease of Use on Brand Trust Mediated by Perceived Usability: Conceptual Review

DOI

10.2991/978-94-6239-626-5_13How to use a DOI?

Keywords

Website Design; Subjective Norms; Ease of Use; Perceived Usefulness; Brand Trust; Conceptual Analysis

Abstract

This study aims to explore the conceptual framework of the mediating role of perceived usefulness in the relationship between website design, subjective norms, ease of use, and brand trust, adopting Self-Determination Theory and Conservation of Resources Theory. The methodology uses a structured conceptual framework, synthesizing literature from various relevant previous studies for the development and analysis of the conceptual model. The analysis results indicate that although website design, subjective norms, and ease of use directly influence brand trust, empirical inconsistencies suggest the presence of unidentified mediating variables. It is hoped that the presence of perceived usefulness will bridge the gaps in previous research. The originality of this research lies in its emphasis on the role of perceived usefulness as a mediator, which has not been comprehensively explored in this context before. The practical implication of this research is the importance of optimizing website design, aligning with positive subjective norms, and enhancing ease of use to increase perceived usefulness, ultimately improving brand trust.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Irma Nursafıtrı
AU  - Henny Welsa
AU  - Muinah Fadhilah
PY  - 2026
DA  - 2026/04/15
TI  - The Influence of Website Design, Subjective Norms and Ease of Use on Brand Trust Mediated by Perceived Usability: Conceptual Review
BT  - Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)
PB  - Atlantis Press
SP  - 179
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-626-5_13
DO  - 10.2991/978-94-6239-626-5_13
ID  - Nursafıtrı2026
ER  -