From Manuscript to Marketplace: The Digital Transformation of Indie Literature

Yulianeta Yulianeta; H. Halimah; Azhar Ibrahim; Anas Ahmadi; Dewi Prajnaparamitha Amandangi; Icha Nur Octavianissa; Chandra Wijoto

doi:10.2991/978-2-38476-438-9_31

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From Manuscript to Marketplace: The Digital Transformation of Indie Literature

Authors

Yulianeta Yulianeta¹^{, *}, H. Halimah¹, Azhar Ibrahim², Anas Ahmadi³, Dewi Prajnaparamitha Amandangi¹, Icha Nur Octavianissa¹, Chandra Wijoto¹

¹FPBS, Universitas Pendidikan Indonesia, Bandung, Indonesia

²National University of Singapore (NUS), Singapore, Singapore

³Universitas Negeri Surabaya, Surabaya, Indonesia

^*Corresponding author. Email: yaneta@upi.edu

Corresponding Author

Yulianeta Yulianeta

Available Online 28 July 2025.

DOI: 10.2991/978-2-38476-438-9_31 How to use a DOI?
Keywords: Digital; Indie Literature; Literature; Publishing; Transformation
Abstract: The digital era has ushered in a transformative period for indie literature, significantly simplifying the process of publishing literary works and necessitating a reevaluation of their value. This study asserts that innovation is a cornerstone of this evolution. Utilizing qualitative research methods, the research explores the creative processes, marketing strategies, and the broader impact on indie writers in the digital landscape. Data were gathered through interviews with indie writers and analyzed using descriptive techniques. The results indicate that the production and marketing of indie literature are deeply intertwined with digital technologies, which streamline the efforts of writers, publishers, and marketing teams. Indie writers emphasize that these digital advancements are crucial in facilitating the publication and distribution of their works, marking a significant shift from traditional to digital paradigms.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 8th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 28 July 2025
ISBN: 978-2-38476-438-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-438-9_31 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yulianeta Yulianeta
AU  - H. Halimah
AU  - Azhar Ibrahim
AU  - Anas Ahmadi
AU  - Dewi Prajnaparamitha Amandangi
AU  - Icha Nur Octavianissa
AU  - Chandra Wijoto
PY  - 2025
DA  - 2025/07/28
TI  - From Manuscript to Marketplace: The Digital Transformation of Indie Literature
BT  - Proceedings of the 8th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2024)
PB  - Atlantis Press
SP  - 365
EP  - 379
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-438-9_31
DO  - 10.2991/978-2-38476-438-9_31
ID  - Yulianeta2025
ER  -

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