Proceedings of the 8th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2024)

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Social Media Communication Styles of Political Leaders as a Form of Group Identity: A Sociolinguistic Study

Authors
Afi Fadlilah1, *, Rini Utari2, Irwan Hermawan3
1Indonesian Language and Literature Study Program, Universitas Pendidikan Indonesia, Bandung, Indonesia
2Indonesian Language Education Study Program, Universitas Pendidikan Indonesia, Bandung, Indonesia
3Business Administration Study Program, Politeknik LP31, Bandung, Indonesia
*Corresponding author. Email: afifadlilah@upi.edu
Corresponding Author
Afi Fadlilah
Available Online 28 July 2025.
DOI
10.2991/978-2-38476-438-9_2How to use a DOI?
Keywords
Group Identity; Political Communication; Social Media; Sociolinguistics; Speech Code
Abstract

This research aims to analyze the language code political figures use when communicating on social media as a group identity. This research used a descriptive method with a qualitative approach and the object of this research is the speech of Ganjar Pranowo, Ridwan Kamil, and Sandiaga Uno on Instagram or X/Twitter social media. The data collection techniques in this research are literature study and documentary method by tracing the speech data on social media. The results showed that political communication carried out by political figures gave rise to various language variations that showed the identity of a group. Communication patterns and speech code choices could be classified into two groups, namely the relationship between participants and the surrounding situation, while the context in political communication has a role in the selection of speech code. The results also showed that the selection of speech codes used was adjusted to the purpose of communication and speech partners so that there are several communication patterns and language variations that appear in political communication.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 July 2025
ISBN
978-2-38476-438-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-438-9_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Afi Fadlilah
AU  - Rini Utari
AU  - Irwan Hermawan
PY  - 2025
DA  - 2025/07/28
TI  - Social Media Communication Styles of Political Leaders as a Form of Group Identity: A Sociolinguistic Study
BT  - Proceedings of the 8th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2024)
PB  - Atlantis Press
SP  - 4
EP  - 15
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-438-9_2
DO  - 10.2991/978-2-38476-438-9_2
ID  - Fadlilah2025
ER  -