Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s

Lía Nathalia Santamaría Julca; Giancarlo Gomero; Javier Hernández Ruiz

doi:10.2991/978-94-6463-868-4_17

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Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s

Authors

Lía Nathalia Santamaría Julca¹, Giancarlo Gomero²^{, *}, Javier Hernández Ruiz³

¹Universidad Peruana de Ciencias Aplicadas, Lima, Perú

²Universidad Peruana de Ciencias Aplicadas, Lima, Perú

³Universidad de Granada, Granada, Spain

^*Corresponding author. Email: pcavggom@upc.edu.pe

Corresponding Author

Giancarlo Gomero

Available Online 22 October 2025.

DOI: 10.2991/978-94-6463-868-4_17 How to use a DOI?
Keywords: Salsa; Video Clips; Representation of Women; Narrative; Presence of Women; Genre; Content Analysis
Abstract: Video clips have been part of the music industry since the 1980’s, they evolved, generating stories and adopting diverse narratives, among which we have those that included representations of women. Therefore, this paper is an analysis of the representation and presence of women in salsa music videos between the 1980s and 2010s. Based on a qualitative approach with an interpretative paradigm, a content analysis of ten analyzed video clips from each decade was proposed. The narrative, discourse elements, influences and representation of women in the audiovisual content were analyzed. Thus, we can see how this presence and representation has evolved and how the last two decades show greater gender equity to the detriment of the first two. Also, how the representation of women has become more empowered and women take a more active role in the narrative of these video clips.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Series: Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date: 22 October 2025
ISBN: 978-94-6463-868-4
ISSN: 2667-128X
DOI: 10.2991/978-94-6463-868-4_17 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Lía Nathalia Santamaría Julca
AU  - Giancarlo Gomero
AU  - Javier Hernández Ruiz
PY  - 2025
DA  - 2025/10/22
TI  - Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 176
EP  - 185
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_17
DO  - 10.2991/978-94-6463-868-4_17
ID  - Julca2025
ER  -

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