Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises

DOI

10.2991/978-94-6463-868-4_8How to use a DOI?

Keywords

Health Journalism; Misinformation; Media Literacy

Abstract

This study explores journalism strategies that Salud con lupa used during the coronavirus global health crisis, focusing on its contribution to health education and reducing incorrect information. Using a study and descriptive quantitative approach, the data was collected through online studies, up to 405 followers were carried out, supplemented with user interaction analysis on the platform. The results reveal that Salud con lupa successfully created confidence between the audience: 73.3% of users reported that they were sharing its content, and 80% recognized its education value. Strategies such as the use of infographics and expert interviews proved to be particularly effective, involving new adults between the ages of 18 and 44, although the challenges continue to reach users over 45 years. The study emphasizes the urgent need to develop communication policies and protocols that optimize the potential of Instagram for the distribution of public health by providing proven and accessible information in different demographic groups. It also emphasizes the importance of disseminating knowledge by adjusting content for different age and education profiles, and by actively combating incorrect information. Finally, the study recommends diversifying content formats and improving the integration of user feedback to strengthen the importance, reliability and impact of health communication initiatives.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Brigitte Karina Fuentes-Patiño
AU  - Paola Palomino-Flores
PY  - 2025
DA  - 2025/10/22
TI  - Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 71
EP  - 81
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_8
DO  - 10.2991/978-94-6463-868-4_8
ID  - Fuentes-Patiño2025
ER  -