Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

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Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024

Authors
Daniela Orellana Gutiérrez1, Paola Palomino-Flores1, *
1School of Communication, Universidad Peruana de Ciencias Aplicadas, Lima, 15023, Perú
*Corresponding author. Email: pccuppal@upc.edu.pe
Corresponding Author
Paola Palomino-Flores
Available Online 22 October 2025.
DOI
10.2991/978-94-6463-868-4_9How to use a DOI?
Keywords
Fashion journalism; Digital media; Digital landscape
Abstract

This study examines the construction of feminist narratives in the digital edition of Vogue Mexico and Latin America during the 2020-2024 period, through an intersectional and critical approach. Discourses on feminism, diversity, and inclusion are embraced in content regarding fashion, beauty, and journalistic practices. Methodologically, a non-experimental qualitative design and the textual analysis of 180 articles published during this period were used. The findings reveal a discursive tension between the surface-level adoption of contemporary feminism values and the persistence of traditional standards of beauty and consumption. Despite isolated diversity depictions, the remaining market logics within the content coverage erode the emancipatory potential of feminist discourse. It is concluded that the magazine’s narrative oscillates between symbolic progressiveness and the reinforcement of stereotypes, resulting in an ambiguous editorial line. Future research could focus on the role of the digital ecosystem in reconfiguring gender and beauty portrayals in fashion media.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
22 October 2025
ISBN
978-94-6463-868-4
ISSN
2667-128X
DOI
10.2991/978-94-6463-868-4_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Daniela Orellana Gutiérrez
AU  - Paola Palomino-Flores
PY  - 2025
DA  - 2025/10/22
TI  - Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 82
EP  - 93
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_9
DO  - 10.2991/978-94-6463-868-4_9
ID  - Gutiérrez2025
ER  -