Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier

DOI

10.2991/978-94-6463-868-4_34How to use a DOI?

Keywords

breast cancer; communication campaigns; behavioral barriers

Abstract

Breast cancer remains one of the leading causes of death among women in Peru, with a notable increase in young women in particular, who often present more aggressive tumor characteristics. Despite multiple preventive campaigns, there are communication barriers that limit women’s ability to access and seek reception and search for information, hindering health literacy. Therefore, through a qualitative methodology, in-depth interviews were conducted with female university students who indicated their level of assessment towards the main sources of information on breast cancer. Participants frequently found very technical terminology, confusing or outdated content yet expressed a high valuation towards the specialized medical source. On the other hand, a behavioral communication barrier identified in the interviewees was the fear of seeking or receiving information due to anxiety driven by the possibility of having the disease. Therefore, the report seeks to use its findings to contribute to the design of future prevention communication campaigns aimed at young women.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kyara Oyakawa Acevedo
AU  - Lizett Karen Graham Milla
AU  - Jorge Lucas Vargas-Sardon
PY  - 2025
DA  - 2025/10/22
TI  - Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 369
EP  - 376
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_34
DO  - 10.2991/978-94-6463-868-4_34
ID  - Acevedo2025
ER  -