Educational Content Dissemination, Microlearning, and Digital Citizenship: A Comparative Analysis of Spotify Podcasts and TikTok Short-Form Videos

DOI

10.2991/978-94-6239-803-0_7How to use a DOI?

Keywords

Educational content dissemination; TikTok; Spotify; Digital citizenship

Abstract

This study aims to compare the consumption of self-generated educational content distributed through short videos on TikTok and podcasts on Spotify, using native metrics of reach and interaction, given that these platforms have transformed how information is accessed and consumed by society. While TikTok and Spotify are primarily associated with entertainment, they also constitute environments with great potential for disseminating educational content to empower digital citizens. Method: A retrospective study was conducted, including 48 short videos on TikTok and 43 podcasts on Spotify. Variables collected: views, likes, comments, shares, total interactions, and engagement rate (ER) for TikTok; and episode duration, streams, plays/downloads, and their normalizations per minute for Spotify. The comparison was performed using non-parametric analysis tests (Kruskal-Wallis-H, Dunn’s post hoc test, Spearman’s rank correlation coefficient, and Fisher-Freeman-Halton exact test). Results: Both TikTok and Spotify showed heterogeneous performance profiles. The Kruskal-Wallis-H test showed differences between topics in views and interaction rates, with no pairwise differences between topics in TikTok short videos; and identified significant differences in streams, plays/downloads, streams/min, and plays/min in Spotify podcasts. Conclusion: These platforms are complementary; short videos favor exposure to short content and immediate interaction but have less explanatory detail, while podcasts favor sustained attention over longer periods and greater explanatory density, but tend to have less interaction.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ricardo Alberto Reza Flores
AU  - Zaira Ileana Tobias Juárez
AU  - Priscila Sofía Noguera Rendón
AU  - Citlali Michélle Reza Flores
AU  - Abril Acosta Ochoa
AU  - Luisa Fernanda Romero Henríquez
AU  - Alejandra Zamudio Palomar
PY  - 2026
DA  - 2026/10/16
TI  - Educational Content Dissemination, Microlearning, and Digital Citizenship: A Comparative Analysis of Spotify Podcasts and TikTok Short-Form Videos
BT  - Proceedings of the VI International Conference on Communication and Applied Technologies 2026 (ICOMTA 2026)
PB  - Atlantis Press
SP  - 62
EP  - 70
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-803-0_7
DO  - 10.2991/978-94-6239-803-0_7
ID  - Flores2026
ER  -