All of the articles in this proceedings volume have been presented at the ICOM26 during September 8-10, 2026, in João Pessoa. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is a truthful description...

In a fragmented and polarized society, recognizing fake content is essential for safeguarding democratic processes. This problem was particularly relevant in the context of Ecuador’s 2025 Presidential Elections, where misinformation can significantly influence public opinion. This study evaluates the...

Today, digital social networks have established themselves as the main sources of information for millions of users. Platforms such as TikTok and Instagram not only entertain, but also shape perceptions about health, science, and well-being. This dynamic poses a challenge for scientific communication,...

This study analyses the multivariate structure of the disease burden in Latin America between 2000 and 2023, employing HJ-Biplot and clustering techniques. Data from the Global Burden of Disease (GBD) project were employed, considering key indicators such as deaths, years of life lost (YLLs), years lived...

This article examines how news is constructed in Canada’s Francophone minority communities through the negotiation between sources’ proposals and journalists’ initiatives, using the daily L’Acadie Nouvelle as a case. Drawing on a mixed-methods, grounded-theory approach, we conducted a two-week newsroom...

This study examines the implementation of digital networks in lodging establishments in the ‘La Candelaria’ area of Bogotá, Colombia, through a descriptive multicriteria approach using the Analytic Hierarchy Process (AHP), integrating dimensions of digital marketing, technology management, information...

This study aims to compare the consumption of self-generated educational content distributed through short videos on TikTok and podcasts on Spotify, using native metrics of reach and interaction, given that these platforms have transformed how information is accessed and consumed by society. While TikTok...

Academic anxiety in engineering students manifests in various ways that affect their performance and well-being. Self-regulation by students prevents burnout and academic dropout. The objective of this research is to interpret the data from a focus group test administered to a group of computer science...

This study examines the multidimensional internal structure of a measure of digital media literacy in adolescents, considering their dual role as consumers and creators of social media content. In an increasingly dynamic digital environment, the study integrates critical, ethical, emotional, and self-regulatory...

Crises are a recurrent feature of 21st-century governance, including economic, energy, climate, health, and armed-conflict emergencies. Governments must not only make decisions under uncertainty but also lead public narratives that guide behavior and sustain confidence. This study examines emotional...

Academic stress among college students is a multifaceted phenomenon that requires explanatory models incorporating biological, psychological, and social factors. The present study examined the predictive power of physical health, social support, and gender on perceived stress among 761 Mexican college...

Communication about sexual and reproductive health among university students is a critical public health concern, as it directly influences decision-making, risk behaviors, and overall well-being. This study aimed to analyze communication patterns related to sexual and reproductive health among undergraduate...

This paper analyzes the process of developing a public education policy to improve initial teacher training and its specific implementation through a video-based methodological strategy. This analysis takes place within the context of the establishment and consolidation of the National University of...

This study aimed to analyze the predictive relationships among perceived enjoyment of using statistics, perceived usefulness of statistics, and self-efficacy in using statistical tools, and university students’ attitudes towards statistics. The research employed a quantitative approach with an explanatory,...

This study examined the relationships between ergonomic and technological classroom conditions, motivation, and school performance among primary school students. It also assessed whether motivation mediated the relationships between accessibility to technological resources, workspace conditions, noise,...

This longitudinal field study aims to enhance the professional teaching competencies of a mixed group of ten university students enrolled in the Intercultural Bilingual Education (IBE) program at the National University of Education (UNAE), during their community immersion teaching practicums. This involved...

This study examines the role of TikTok comments in the collective construction of credibility and their influence on purchase decisions among Peruvian Generation Z consumers exposed to influencer advertising. While TikTok has become a central platform for product discovery and digital persuasion, the...

This study examines the role of Peruvian Taylor Swift fans as prosumer brand ambassadors in the promotion and symbolic consumption of The Eras Tour. Focusing on young fans in Lima, the research analyzes how fandom participation extends beyond music consumption and becomes a form of digital promotion,...

This study examines how unmet emotional expectations generated by influencer advertising shape negative attitudes among Peruvian Generation Z consumers. Focusing on TikTok and Instagram as digital environments where brands, influencers, and users construct affective relationships, the research explores...

This study analyses the relationship between political communication strategies and voting decisions during the 2025 Ecuadorian presidential run-off. Using a mixed-methods approach with a non-experimental, cross-sectional and descriptive-interpretative design, the study integrated surveys of 471 citizens,...

This study examines Barney Stinson’s narrative arc and redemption in How I Met Your Mother (2005–2014), analyzing his deconstruction as a comic antihero across all 208 episodes through a qualitative, longitudinal triangulation of Bal’s narratology, Greimas’s actantial scheme, Galán Fajardo’s characterization...

Social media plays a leading role in social life, and education is no exception. Therefore, this research focuses on analyzing the perceptions of first-, fourth-, and sixth-year students of the Basic Education program at the National University of Education of Ecuador (UNAE) regarding the capacity for...

Premium economy is an expanding cabin product that targets long‑haul travelers seeking extra comfort without the full business‑class fare. This study examines how airline tangibility (e.g., cabin cleanliness, seating comfort, catering, and other in‑flight amenities) shapes perceived service quality and...

This paper presents a semi-automatic workflow for transforming multitemporal satellite imagery into interpretable geospatial communication outputs about urban expansion in Santa Cruz Island, Galápagos. The work is positioned as an applied communication technology because it converts visually complex...

Nowadays, museums face growing challenges regarding the representation of the past, the management of heritage in the present, and the construction of collective identities for the future, all of which are shaped by communication and technology. This research aims to analyze historical artifacts as markers...

Centralized school choice platforms have significantly transformed the school application process, forcing families to transition from physical applications to unified digital ecosystems. This scenario demands new and complex digital and informational literacy skills. Academic literature consistently...

The agri-food sector has been established as a strategic economic pillar, whilst concurrently facing mounting challenges regarding ensuring adequate food security. The present study analyses the manner in which communication managers (DirCom) in agri-food companies in Spain, France and Germany manage...

This article analyzes the crisis of democratic legitimacy and structural political corruption in Peru from 2020 to 2025, a period during which the nation transitioned from a flawed democracy to a “hybrid regime” marked by severe institutional instability and constant presidential successions. With a...

This research analyzes TikTok as a paradigmatic expression of liquid society in the aftermath of the pandemic. In this regard, it seeks to examine the logic of immediate, fragmented, and affective consumption that characterizes this society. The study adopts a mixed-methods approach that triangulates...