Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis

DOI

10.2991/978-94-6239-803-0_6How to use a DOI?

Keywords

digital networks; Analytic Hierarchy Process (AHP); digital marketing; information management; hotel sector

Abstract

This study examines the implementation of digital networks in lodging establishments in the ‘La Candelaria’ area of Bogotá, Colombia, through a descriptive multicriteria approach using the Analytic Hierarchy Process (AHP), integrating dimensions of digital marketing, technology management, information management, business performance, and territorial sustainability. A sample of 56 lodging establishments was assessed through structured observation, selected on the basis of verifiable digital visibility, alongside a panel of expert judges who prioritized the evaluation criteria. The results revealed a presence on platforms such as Facebook, Google Business, Booking, Instagram, and TripAdvisor, with notable shortcomings in the use of metrics, digital analytics, and the technological integration of organizational processes. The AHP analysis identified digital marketing and information management as the highest-priority criteria for advancing from an operational digital presence toward strategic management supported by data analytics. These results should be interpreted with caution given the discretionary nature of the sample; nonetheless, they offer a foundational roadmap for the digital growth of the lodging sector in ancestral tourism territories.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Camilo Mauricio Grillo
AU  - Rosa Azalea Canales
AU  - William Eduardo Mosquera
PY  - 2026
DA  - 2026/10/16
TI  - Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis
BT  - Proceedings of the VI International Conference on Communication and Applied Technologies 2026 (ICOMTA 2026)
PB  - Atlantis Press
SP  - 49
EP  - 61
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-803-0_6
DO  - 10.2991/978-94-6239-803-0_6
ID  - Grillo2026
ER  -