Green Human Capital from the Millennial Perspective: Implications for Green Innovation Behaviour
- DOI
- 10.2991/978-2-38476-565-2_27How to use a DOI?
- Keywords
- National Education Policy; Artificial Intelligence; Human-Centered Learning; Digital Transformation
- Abstract
The growing emphasis on sustainability has encouraged organizations to promote Green Innovation Behavior (GIB) among employees. This study investigates the effect of Green Human Capital (GHC) on GIB, with Green Commitment (GC) and Green Technological Savviness (GTS) as mediating variables, and Perceived Green Organizational Support (PGOS) as a moderating variable. A quantitative approach was employed, using survey data collected from 250 millennial employees across various industries in Indonesia. A structured questionnaire based on validated indicators was used to measure the constructs. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine both direct and indirect effects. The findings reveal that GHC does not have a direct effect on GIB but significantly influences GC and GTS. Furthermore, both GC and GTS have significant effects on GIB and mediate the relationship between GHC and GIB, indicating that green human capital contributes to innovation only when facilitated by organizational commitment and technological capabilities. Meanwhile, PGOS negatively moderates the relationship between GHC and GIB, suggesting that excessive organizational support may undermine employees’ innovative initiative. This study provides a new perspective by integrating GHC, GC, GTS, and PGOS into a single comprehensive model, specifically within the context of millennial employees in a developing country. It challenges the conventional assumption that organizational support always strengthens innovation, and highlights the importance of internal commitment and technological readiness as key enablers of green innovation.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Lenny Nawangsari AU - Dudi Permana AU - Noor Hazlina Ahmad PY - 2026 DA - 2026/04/30 TI - Green Human Capital from the Millennial Perspective: Implications for Green Innovation Behaviour BT - Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025) PB - Atlantis Press SP - 217 EP - 224 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-565-2_27 DO - 10.2991/978-2-38476-565-2_27 ID - Nawangsari2026 ER -