Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)

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Green Faith? Exploring the Complex Influence of Religiosity on Recycling Attitudes and Intention in Indonesia

Authors
Ali Hanafiah1, *, Dudi Permana1, Mas Wahyu Wibowo1
1Faculty of Business and Economics, University of Mercu Buana, Jakarta, Indonesia
*Corresponding author. Email: ali.hanafiah@mercubuana.ac.id
Corresponding Author
Ali Hanafiah
Available Online 30 April 2026.
DOI
10.2991/978-2-38476-565-2_26How to use a DOI?
Keywords
TPB; Religiosity; Recycling Intention; Indonesia; PLS-SEM
Abstract

Facing a global plastic waste crisis amplified in rapidly developing nations like Indonesia, this study examines the drivers of recycling intention within a corporate sustainability program. It extends the Theory of Planned Behavior (TPB) by integrating religiosity to explore culturally nuanced influences in a highly religious societal context. Data were collected from 184 consumers of Le Minerale in Greater Jakarta, recruited via purposive sampling based on product usage and awareness of the company’s Recycle Point program, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results robustly validate the core TPB model, confirming that attitude, subjective norms, and perceived behavioral control significantly and positively influence recycling intention. However, the findings reveal a complex role for religiosity. It exhibited no significant effect on attitude and a small but significant negative direct effect on recycling intention, leading to an unsupported mediation hypothesis. This suggests that while universal psychological constructs are reliable predictors, the influence of religious values is not automatic and may be context-specific. The study provides practical recommendations for leveraging TPB levers in sustainability campaigns and calls for a more nuanced engagement with cultural-religious factors in behavioral models.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2026
ISBN
978-2-38476-565-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-565-2_26How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ali Hanafiah
AU  - Dudi Permana
AU  - Mas Wahyu Wibowo
PY  - 2026
DA  - 2026/04/30
TI  - Green Faith? Exploring the Complex Influence of Religiosity on Recycling Attitudes and Intention in Indonesia
BT  - Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)
PB  - Atlantis Press
SP  - 208
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-565-2_26
DO  - 10.2991/978-2-38476-565-2_26
ID  - Hanafiah2026
ER  -