Sociocultural Adaptation of the Toba Batak Ethnic in The Development of Halal Tourism in Tomok Tourism Village Samosir Regency

DOI

10.2991/978-2-38476-448-8_9How to use a DOI?

Keywords

Sociocultural adaptation; Batak Toba; Halal tourism; Samosir Regency

Abstract

Research on socio-cultural adaptation in the context of tourism development continues to be of interest, especially in areas with strong local traditions and values. In this case, the development of halal tourism is often a challenge for local communities who must adapt to the needs of tourists without ignoring their cultural identity. This study aims to analyze the socio-cultural adaptation of the Toba Batak ethnicity as a local community towards the development of halal tourism in Tomok Tourism Village, Samosir Regency. The research used ethnographic methods conducted through data collection in the form of participant observation and ethnographic interviews. All data were transcribed verbatim, processed manually and analyzed and interpreted taxonomically. The results of the study describe the development of halal tourism did get a counter response from the local community. The counter situation is inseparable from the lack of understanding of the community related to the halal tourism development plan and is in no way related to religious sentiment. This can be seen from the development of physical carrying capacity that accommodates the needs of Muslim tourists such as halal restaurant facilities, houses of worship and lodging. It even raises the process of socio-cultural adaptation of the local community through the cultural mechanisms of parhobas (social workers), martumppak (donations) and business partnerships (marsirippa), both as entrepreneurs, managers, and employees, as well as regional separation that creates a cohesive life which is also a support for services for Muslim tourists.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dedi Andriansyah
AU  - Puspitawati Puspitawati
AU  - Windo Putra Sanjaya Simbolon
AU  - Jeremia Manik
AU  - Ardiansyah Ardiansyah
PY  - 2025
DA  - 2025/07/28
TI  - Sociocultural Adaptation of the Toba Batak Ethnic in The Development of Halal Tourism in Tomok Tourism Village Samosir Regency
BT  - Proceedings of the 6th International Conference on Social Sciences and Interdisciplinary (ICSSIS 2024)
PB  - Atlantis Press
SP  - 77
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-448-8_9
DO  - 10.2991/978-2-38476-448-8_9
ID  - Andriansyah2025
ER  -