Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)

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Innovation in Product Development: Leveraging Disruptive Technologies for Competitive Advantage

Authors
Tran Ha Hoang Khanh1, *
1Hung Vuong University of Ho Chi Minh City, Ho Chi Minh city, Vietnam
*Corresponding author. Email: khanhthh@dhv.edu.vn
Corresponding Author
Tran Ha Hoang Khanh
Available Online 16 October 2025.
DOI
10.2991/978-2-38476-470-9_4How to use a DOI?
Keywords
Disruptive technology; Product development; Innovation strategy; Dynamic capabilities; Open innovation; Technology identification; Competitive advantage; Market response; Innovation management; Disruptive innovation
Abstract

This study explores how companies integrate disruptive technologies into their product development processes to foster innovation and maintain a competitive edge. The research builds on existing theoretical frameworks such as Disruptive Innovation Theory, Open Innovation Theory, and Dynamic Capabilities Theory to examine the dynamics of adopting and utilizing disruptive technologies in new product development. The study provides a conceptual model that links technology identification, innovation strategy, and market response, offering valuable insights into how firms can leverage disruptive technologies to create breakthrough products and reshape market landscapes. Drawing on a case study, the research highlights the practical challenges and opportunities faced by companies in navigating technological disruption, as well as the strategies that can be employed to ensure successful product development and long-term profitability. This paper contributes to the academic understanding of innovation management and provides actionable recommendations for companies seeking to harness disruptive technologies in their product development processes.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 October 2025
ISBN
978-2-38476-470-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-470-9_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tran Ha Hoang Khanh
PY  - 2025
DA  - 2025/10/16
TI  - Innovation in Product Development: Leveraging Disruptive Technologies for Competitive Advantage
BT  - Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
PB  - Atlantis Press
SP  - 32
EP  - 43
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-470-9_4
DO  - 10.2991/978-2-38476-470-9_4
ID  - Khanh2025
ER  -