Value-Based Communication for Clean Energy Transition: Narrative Testing with Indonesian Publics

DOI

10.2991/978-2-38476-620-8_50How to use a DOI?

Keywords

Value-Based Communication; Energy Transition; Climate Change Communication; Narrative Testing; Framing; Indonesia

Abstract

Drawing on framing theory and research on human values in climate change engagement, this study examines which values make environmental problem and solution narratives resonate with Indonesian audiences. Two focus group discussions employing a narrative-testing protocol were conducted with 12 participants in two age cohorts (18–24 and 25–40 years). Participants evaluated and ranked 20 narratives, each operationalizing one of ten values consolidated from established value inventories. Results show that security is the most consistent cross-generational value for framing environmental problems, whereas it loses almost all motivational force in solution narratives. Solution narratives resonated most strongly through compassion, justice, and family among older participants and through patriotism and personal growth among younger participants. Family, growth, and autonomy emerged as cross-generational solution values. Effective energy transition communication necessitates the use of an asymmetric framing strategy, involving security-based frames to convey the gravity of the issue and empowering, relational frames such as family, growth, and autonomy to foster support for proposed solutions.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muhamad Heychael
PY  - 2026
DA  - 2026/10/23
TI  - Value-Based Communication for Clean Energy Transition: Narrative Testing with Indonesian Publics
BT  - Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
PB  - Atlantis Press
SP  - 680
EP  - 691
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-620-8_50
DO  - 10.2991/978-2-38476-620-8_50
ID  - Heychael2026
ER  -