Technology-Driven Sustainable Transformation in Indonesia’s Insurance Industry: A Qualitative Media-Based Study

DOI

10.2991/978-2-38476-620-8_47How to use a DOI?

Keywords

digital transformation; insurance industry; insurtech; sustainable business innovation; qualitative content analysis

Abstract

This study examines how media discourse presents digital transformation and sustainable business innovation in Indonesia’s insurance industry. As the need for risk protection grows and consumer expectations continue to shift, insurers are increasingly expected to offer technology-enabled services, expand digital distribution channels, improve operational efficiency, and build trust in online interactions. To investigate how these events are publicly narrated, this study employs qualitative content analysis of online news items, regulatory press releases, industry association publications, and other publicly available documents published between 2022 and 2025. To determine how insurance digitization is framed as part of a larger trend toward sustainable business change, the gathered documents were coded, categorized, and interpreted thematically. Six recurrent themes emerge from the analysis: increased access to insurance protection, digital service innovation, insurtech collaboration, digital consumer interaction, operational efficiency, and digital trust. Practically, the results offer insights for insurers looking to design digital strategies that enhance customer service and corporate sustainability. Conceptually, this study contributes to the literature on green digital innovation in financial services by positioning the insurance industry as an important component of technology-driven and sustainability-oriented economic transformation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Karin Amelia Safitri
AU  - Erwin Harinurdin
PY  - 2026
DA  - 2026/10/23
TI  - Technology-Driven Sustainable Transformation in Indonesia’s Insurance Industry: A Qualitative Media-Based Study
BT  - Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
PB  - Atlantis Press
SP  - 623
EP  - 633
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-620-8_47
DO  - 10.2991/978-2-38476-620-8_47
ID  - Safitri2026
ER  -