Strategic Communication and Governance Challenges in the Implementation of Local Government Ordinances using a PLS-SEM Approach

DOI

10.2991/978-94-6463-803-5_46How to use a DOI?

Keywords

Policy implementation; governance issues; strategic communication; PLS-SEM approach; local ordinances; barangay officials

Abstract

The study evaluates the effectiveness of dissemination strategies by Local Government Units (LGUs) in relaying newly instituted ordinances, in conjunction with the issues experienced by barangay officials in the implementation of those ordinances. The research analyzed associations between dissemination strategies, governance issues, and implementation effectiveness through the utilization of a Partial Least Squares Structural Equation Modeling methodology (PLS-SEM). Findings show that while LGU strategies, such as public consultations, town hall meetings, and digital communication strategies, improved ordinance dissemination, significant barriers including budget issues, language barriers, access to technology, as well as training opportunities were considerable barriers to ordinance implementation among barangay officials. PLS-SEM findings provide insight that while dissemination strategy effectiveness impacts ordinance implementation, the influence in responsiveness to governance issues impact implementation effectiveness at a greater level. Consequently, continued attention to communication strategies, resource allocation, and involvement are needed to promote successful policy implementation. This study contributes to empirical evidence of how dissemination strategies and governance issues impact localized policy outcomes in the governance literature.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lailane L. Palingkod
AU  - Alvic A. Arnado
AU  - Marsha O. Arnado
PY  - 2025
DA  - 2025/07/31
TI  - Strategic Communication and Governance Challenges in the Implementation of Local Government Ordinances using a PLS-SEM Approach
BT  - Proceedings of the 5th International Conference on Internet, Education and Information Technology (IEIT 2025)
PB  - Atlantis Press
SP  - 490
EP  - 503
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-803-5_46
DO  - 10.2991/978-94-6463-803-5_46
ID  - Palingkod2025
ER  -