Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)

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Research on the Integrated Development of Ice and Snow Sports Tourism and the Cultural Industry in Heilongjiang Province

Authors
Haiping Wang1, *
1Harbin University of Commerce, Harbin, China
*Corresponding author. Email: m15162094992@163.com
Corresponding Author
Haiping Wang
Available Online 12 September 2025.
DOI
10.2991/978-2-38476-462-4_73How to use a DOI?
Keywords
ice and snow sports tourism; cultural industry; RMP-SWOT analysis; Heilongjiang
Abstract

Winter sports are gaining more popularity, and the cultural industry is experiencing rapid growth as well. Combining winter sports tourism with the cultural industry has emerged as a key strategy for boosting regional economic progress and supporting industrial transformation. The RMP - SWOT analysis model is employed. This paper takes the integrated development of ice and snow sports tourism and the cultural industry in Heilongjiang Province as the research object. Through an in-depth analysis of the three dimensions of resources, market, and products, combined with the comprehensive evaluation of advantages, disadvantages, opportunities, and threats, this paper puts forward targeted development strategies, aiming at providing a theoretical basis and practical guidance for the deep integration of winter sports tourism and cultural industry and promoting the ice and snow industry to a higher level of development.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 September 2025
ISBN
978-2-38476-462-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-462-4_73How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Haiping Wang
PY  - 2025
DA  - 2025/09/12
TI  - Research on the Integrated Development of Ice and Snow Sports Tourism and the Cultural Industry in Heilongjiang Province
BT  - Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
PB  - Atlantis Press
SP  - 657
EP  - 662
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-462-4_73
DO  - 10.2991/978-2-38476-462-4_73
ID  - Wang2025
ER  -