Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)

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Metaverse Empowering High-Quality Development of Heilongjiang’s Cultural and Tourism Industry: Practical Pathways

Authors
Chuanli Wei1, Yixuan Zhang2, *
1Professor of Harbin University of Commerce, Harbin, China
2Master’s student Harbin University of Commerce, Harbin, China
*Corresponding author. Email: 934595005@qq.com
Corresponding Author
Yixuan Zhang
Available Online 12 September 2025.
DOI
10.2991/978-2-38476-462-4_72How to use a DOI?
Keywords
Metaverse; Cultural Tourism; High-Quality Development
Abstract

Against the backdrop of the deep integration of the global digital economy and industries, the Metaverse, as an emerging technological carrier, provides innovative pathways for the high-quality development of the cultural and tourism industry. Heilongjiang Province, leveraging unique cultural and tourism resources such as ice-snow tourism, historical relics, and intangible cultural heritage, is actively exploring Metaverse empowerment practices. However, challenges remain, including insufficient technological coverage and regional development imbalances. Taking Heilongjiang Province as an example, this paper proposes three practical pathways for empowering the cultural tourism industry through the metaverse from three perspectives: tourism, culture, and diffusion effect. The research aims to provide references for the transformation and upgrading of Heilongjiang’s cultural and tourism industry, helping to build a new ecology of virtual-physical symbiosis in cultural and tourism consumption.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 September 2025
ISBN
978-2-38476-462-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-462-4_72How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chuanli Wei
AU  - Yixuan Zhang
PY  - 2025
DA  - 2025/09/12
TI  - Metaverse Empowering High-Quality Development of Heilongjiang’s Cultural and Tourism Industry: Practical Pathways
BT  - Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
PB  - Atlantis Press
SP  - 650
EP  - 656
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-462-4_72
DO  - 10.2991/978-2-38476-462-4_72
ID  - Wei2025
ER  -