Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)

The Moderating Role of Self-Concept Clarity in Online Identity, Online Peer Communication, and Interpersonal Communication Competence among TikTok Users: An Extension of the SIPT and SIT Conceptual Framework

Authors
Jinghong An1, *, Ruzanna Shahrin1
1Universiti Teknologi Malaysia, 81310, Skudai, Johor, Malaysia
*Corresponding author. Email: 1943355048@qq.com
Corresponding Author
Jinghong An
Available Online 12 September 2025.
DOI
10.2991/978-2-38476-462-4_42How to use a DOI?
Keywords
Online Identity; Online Peer Communication; Self-Concept Clarity; Interpersonal Communication Competence; Social Information Processing Theory; Social Identity Theory
Abstract

Short-video platforms represented by TikTok have profoundly shaped users’ online behaviors through algorithmic recommendations, instantaneous feedback, and identity performance mechanisms. This study investigates how online identity and online peer communication on TikTok influence users’ interpersonal communication competence, emphasizing the moderating role of self-concept clarity. Drawing on social information processing theory (SIPT) and social identity theory (SIT), the paper constructs a theoretical framework that states that self-concept clarity moderates the relationship between online identity and interpersonal communication competence, as well as between online peer communication and interpersonal communication competence. This study aims to bridge existing theoretical gaps, especially regarding digital interactions in cross-cultural contexts. It highlights the critical moderating role of self-concept clarity in interpersonal interactions within the digital age, offering a novel analytical perspective for interpersonal communication research in contemporary digital environments.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 September 2025
ISBN
978-2-38476-462-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-462-4_42How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Jinghong An
AU  - Ruzanna Shahrin
PY  - 2025
DA  - 2025/09/12
TI  - The Moderating Role of Self-Concept Clarity in Online Identity, Online Peer Communication, and Interpersonal Communication Competence among TikTok Users: An Extension of the SIPT and SIT Conceptual Framework
BT  - Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
PB  - Atlantis Press
SP  - 387
EP  - 393
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-462-4_42
DO  - 10.2991/978-2-38476-462-4_42
ID  - An2025
ER  -