Proceedings of the 13th International Youth Conference in the series of “Youth for India @2047, AI Disruption and Opportunities: Preparing Youth for Global Challenges (IYC 2026)

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21 articles
Proceedings Article

Peer-Review Statements

Prabhat Pankaj, Daneshwar Sharma, Lokesh Vijayvargy, Rajesh Sinha, Anbesh Jamwal
All of the articles in this proceedings volume have been presented at the The 13th International Youth Conference (IYC 2026), hosted by Jaipuria Institute of Management, Jaipur on February 20–21, 2026, focuses on “AI Disruption and Opportunities: Preparing Youth for Global Challenges” during 20th Feb...
Proceedings Article

Artificial Intelligence (AI) in Masstige Marketing: Balancing Exclusivity with Accessibility (A Theory-Building Conceptual Framework)

Aditi Talwar, Priya Vij
Artificial intelligence (AI) quickly reshaping the forms of accessibility, aspirational value, and symbolic prestige in modern consumer markets. AI can be used to scale the creation of individualized and emotionally connotative experiences, but the risk of over-automation threatens to strip the exclusivity...
Proceedings Article

Quantifying the Unquantifiable: AI-Enabled Human-Capital Valuation as the Missing Link in HR’s Journey to the CEO Suite

G. G. T. Y. Gunathilake
Human Resource (HR) professionals remain under-represented as Chief Executive Officers (CEOs), particularly in South Asia, despite HR’s expanding strategic mandate. Research increasingly attributes this discrepancy to HR's failure to capture its value in quantifiable, investor-relevant terms. This...
Proceedings Article

Nexus between Financial Development and Sustainable Development Goals: Evidence from Emerging Economy

Rishika Khetan, Shubham Singhania, Rajesh Kumar Sinha, Varda Sardana
This study investigates the long-term relationship between Financial Development Index (FDIX) and Sustainable Development Goals (SDGs) in India, along with the causality analysis of the impact so observed. The study employs time series data from 2005-2021 on FDIX and comprehensive SDG scores along with...
Proceedings Article

AI-Generated Content and Consumer Psychology: Transforming Tourism Marketing in the Age of Generative AI

Sakshi Sharma, Monika Prakash
Artificial Intelligence (AI) is rapidly reshaping tourism marketing by generating personalized content that influences consumer decision-making at every stage of the travel journey. With the rise of generative AI tools such as chatbots, virtual travel assistants, and algorithm-driven recommendations,...
Proceedings Article

C.O.R.E. AI–ML Integration in Banking: A Conceptual Framework for Cognitive Transformation

Shubham Gairola, Rinki Joshi, Vaishali Aswal
This paper is a conceptual treatise on how banks can integrate artificial intelligence and machine learning into one unified system based on a framework that is pegged on four pillars that are stable: Customer Experience, Operational Intelligence, Risk Management, and Financial Innovation (C.O.R.E.)....
Proceedings Article

Green Entrepreneurial Intentions among University Students in Sri Lanka: The Role of Spiritual Intelligence, Self-Efficacy, and Gender

A. A. Bhasuri Bhagyani, M. P. N. Janadari, Nilusha Gallage
This study investigates the influence of spiritual intelligence (SI) on green entrepreneurial intentions (GEI), focusing on the mediating role of entrepreneurial self-efficacy (ESE) and the moderating role of gender among final-year business students in Sri Lanka. Anchored in Self-Determination Theory...
Proceedings Article

Open‑Source, Open Minds: A Case Study of the Bombeke Foundation’s Model for Empowering Youth in the Age of AI Disruption

Alex Tumwesigye, Sukriti Pathak, Shikhar Kumar, Michael Mwebaze, Engineer Bainomugisha
The global skills gap continues to grow as many young people in underserved communities lack access to technology and practical Science, Technology, Engineering, and Mathematics (STEM) education. This paper presents a case study of the Bombeke Foundation’s model in Uganda, which combines open‑source...
Proceedings Article

An integrated Prognostics Driven framework for Defect, and Health analysis in Industrial Motors

Paras Kumar Koayrh, Praveen Saraswat, Ravi Kant, Vaibhav Sharma, Rajeev Agrawal
The fourth industrial revolution in today’s world has changed advanced manufacturing. Its fundamental process such as machining, welding, and additive manufacturing (AM) are altered by synthesis of artificial intelligence (AI) and machine learning (ML). The quality control (QC) for product, focusing...
Proceedings Article

Using AI for Social Inclusion and Equitable Treatment of Sexagenarian Women

Alka Mathur, Mansi Mathur, Shravani Mathur
Artificial Intelligence is only a tool that can be beneficial or destructive, depending on its usage. We need to find ways to ensure that AI becomes a beneficial tool in our hands and not a weapon for destruction. AI for social good means that it should be used for improving the lives of humans and not...
Proceedings Article

From Waste to Reuse: Sustainable Fashion Practice and the Path to a Greener Future

Niharika Sharma, Manisha Choudhary, Mridul Trivedi
Within the recent twenty years, the fashion business has seen significant expansion and prosperity which directly and indirectly hurt the planet to overcome this impact companies introduced so many techniques but still there is a gap between what theories argue and what happens when these theories are...
Proceedings Article

Leveraging Artificial Intelligence for Transforming Agriculture: Need, Strategies and Challenges

Pushpendra Kumar, Jyoti Gogia
The United Nations World Population Prospects 2024 report projects that the global population will reach 9.66 billion by 2050, necessitating a 60 percent increase in food production [1]. Agriculture is vital for livelihoods, food security, and economic growth. However, challenges such as rising food...
Proceedings Article

Investigating Barriers to Industry 5.0 Adoption for Enhancing Resilience and Agility in the Manufacturing Industry

Aastha Agrawal, Srikant Gupta
This paper examines the major challenges to Industry 5.0 (I5.0) implementation to drive resilience and agility in the manufacturing industry. A mixed-method design was utilized with a detailed literature review combined with Analytic Hierarchy Process (AHP) to designate and rank ten most vital barriers....
Proceedings Article

Contribution Bridging Theory and Practice: A Multi-Sector Systematic Review of Gamification, Employee Engagement, and Job Satisfaction, A Systematic Literature Review

Karishma Jangid, Seema Singh Rathore
In today’s fast-evolving workplaces, engaging and retaining talent—particularly among Gen Z professionals—has become one of the most pressing challenges for organizations worldwide. Traditional motivation techniques appear to be losing their impact, urging companies to adopt more interactive, human-centered...
Proceedings Article

Harnessing AI for Global Good: India’s Tech-Diplomacy for Equitable and Inclusive Development

Surabhi Gupta
The rapid evolution of Artificial Intelligence (AI) has introduced a new era of techno-diplomacy, where technology and foreign policy intersect to shape global governance. India is strategically leveraging its technological and diplomatic strengths to pursue global good and equitable development by fostering...
Proceedings Article

Integrating Artificial Intelligence in Green Computing: A Path Towards Sustainable IT

Khushbu Kadukar, Anjali Motwani, Sweety Thakkar
Green Computing works on sustainable or environmentally responsible computing, which helps to improve efficient use of resources while minimizing environmental impacts. With the rapid changes in artificial intelligence AI, the Internet of Things, with the increasing demand for energy-intensive infrastructure...
Proceedings Article

Can Cognitive Nudges in Gamified Digital Payments Foster Digital Financial Well-being?

Pratima Sharma, Parul Gaba, Brahmmanand Sharma
Cognitive nudge techniques such as gamification and social comparison have become a popular feature on many digital payment platforms in order to promote user's better financial behaviors. This research looks at whether; gamified rewards, personalized budget feedback and social comparison cues affect...
Proceedings Article

Reimagining Value Chains: Socio-Economic Implications of Metaverse-Driven Supply Networks

R. Oum Kumari
Metaverse has evolved from the early concept of cyber space and it is convergence of both physical and digital realities together. Use of Digital Twins, Virtual Reality (VR), Augmented Reality (AR) Block Chain Technology (BCT) and Artificial Intelligence (AI) has enabled the business leaders to perform...
Proceedings Article

Tourist Engagement in the Era of Influencers: Integrating Parasocial Interaction and Destination Preferences into a Conceptual Framework

Devvandya Mishra, Shraddha Choudhary
The increasing importance of social media influences in travel promotion has transformed how destinations are visualized, trusted, and selected as part of the travel decision. Recent studies show that influence credibility, travel vlogs, which are often referred to as travel storytelling, viewer engagement,...
Proceedings Article

Artificial Intelligence: Societal Applications and Emerging Frontiers

Shimona Shriya
This paper looks at how Artificial Intelligence (AI) is changing the way society operates, and advancing industrial, medical, and communicative experiences. It describes the efficiency, accuracy, and user experience automation can achieve, whether in standard or more complex experiences while remaining...
Proceedings Article

Employees Perception of AI-Enabled HRM Practices: An Exploratory Factor Analysis in Indian IT Companies

Aditi Tiwari, Mahima Rai
Artificial Intelligence (AI) is increasingly reshaping Human Resource Management (HRM) functions by streamlining processes such as recruitment, performance management, learning and development, and employee engagement. Despite its growing organizational adoption, limited empirical research has examined...