Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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Google’s Strategic Prospect and Risk Analysis

Authors
Jiayan Xu1, *
1Overseas Chinese Academy of Chiway Suzhou, No.18 Zhaojia Lane, Suzhou Industrial Park, Suzhou, Jiangsu, China
*Corresponding author. Email: 26xujiayan@ocac-suzhou.net
Corresponding Author
Jiayan Xu
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_40How to use a DOI?
Keywords
risk analysis; investment recommendation; ratio analysis; financial performance
Abstract

This article analyses Google’s strategic prospects and risks and provides investment recommendations for investors. Since certain loopholes in past research may not match the current Google market situation, this study aims to provide existing and potential investors with more comprehensive information. This study evaluates Google’s financial position, market outlook, and positioning for 2022-2024 by analysing financial ratios, such as gross margin, return on equity, current ratio, asset turnover, debt-to-equity ratio, and price-to-earnings ratio. This study finds that Google has certain advantages in capital utilisation and profitability but still faces liquidity and asset management challenges. In addition, this paper also discusses the current external factors, such as the international political and economic environment, public opinion and other influences on the development of Google, to further confirm the investment value of Google and provide investors with more comprehensive and accurate investment advice, to optimise their investment portfolio, reduce investment risks and improve investment returns.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_40How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayan Xu
PY  - 2025
DA  - 2025/09/17
TI  - Google’s Strategic Prospect and Risk Analysis
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 383
EP  - 391
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_40
DO  - 10.2991/978-94-6463-835-6_40
ID  - Xu2025
ER  -