Bridging Film Experience and Tourism Destination Awareness: the Processes
- DOI
- 10.2991/978-94-6463-744-1_20How to use a DOI?
- Keywords
- Film Experience; Tourist Destination image; Tourism Destination awareness; Partial least squares structural equation model (PLS-SEM)
- Abstract
Based on partial least square structural equation model (PLS-SEM) and tourists with film and television travel experience, this study recruited respondents by simple random sampling through wechat, Douban and other social platforms and collected a total of 485 valid questionnaires. This study reveals the mechanism of the influence of film experience on the awareness of tourist destinations. According to the research hypothesis, SPSS Statistics 26.0 and Smart PLS 4.0 software were used as analysis tools to process the missing item value, descriptive analysis, measurement model analysis and structural model analysis of the questionnaire results. The structural model of “film experience - destination image - destination popularity” is constructed, and the cognitive image and Affective Image of tourist destinations are included in the analysis framework as intermediary factors. The results show that film experience has a significant positive impact on destination awareness; Both cognitive image and Affective Image play a significant mediating role in the relationship between film experience and tourist destination awareness. This study not only enriched the theoretical achievements in the field of film and television tourism, but also provided a scientific basis for the decision-making of the relevant administrative departments of film and television tourism, and promoted the development of film and television tourism research to a deeper level.
- Copyright
- © 2025 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Lili Zheng AU - Dihui Jiang AU - Jinyang Cai AU - Junyao Lin AU - Yating Zeng PY - 2025 DA - 2025/05/28 TI - Bridging Film Experience and Tourism Destination Awareness: the Processes BT - Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025) PB - Atlantis Press SP - 179 EP - 188 SN - 2589-4919 UR - https://doi.org/10.2991/978-94-6463-744-1_20 DO - 10.2991/978-94-6463-744-1_20 ID - Zheng2025 ER -