Research on the Generation Mechanism of Network Public Opinion Inversion from the Perspective of Information Ecology

DOI

10.2991/978-94-6463-744-1_21How to use a DOI?

Keywords

fsqca; public opinion reversal; theory of information ecology

Abstract

The frequent occurrence of online public opinion reversals poses a severe challenge to public opinion governance. Understanding the mechanisms behind these reversals and deepening our knowledge of them is conducive to enhancing the supervision and guidance of online public opinion. This paper constructs an analytical framework for the generation mechanism of online public opinion reversals based on the information ecology theory. Using 16 hot sudden event public opinion cases as research samples, it employs fuzzy-set qualitative comparative analysis (fsQCA) to extract conditional variables from three dimensions: information, information actors, and information environment, in order to explore the reversal mechanism. The results show that online public opinion reversals are the result of the combined effects of various factors across the three dimensions. The conditional variables in the information actor dimension have a significant impact on the formation of reversals. Based on this dimension, online public opinion reversals are categorized into media-dominated, netizen-dominated, and multi-actor interactive types. This study reveals the complex causal relationships among the conditional variables in the phenomenon of online public opinion reversals and enriches the application dimension of information ecology theory.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ying Xiong
PY  - 2025
DA  - 2025/05/28
TI  - Research on the Generation Mechanism of Network Public Opinion Inversion from the Perspective of Information Ecology
BT  - Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)
PB  - Atlantis Press
SP  - 189
EP  - 200
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-744-1_21
DO  - 10.2991/978-94-6463-744-1_21
ID  - Xiong2025
ER  -