Technological Embedding and Rural Adaptation in Digital Rural Governance

DOI

10.2991/978-2-38476-609-3_44How to use a DOI?

Keywords

Digital Rural Governance; Technological Embedding; Rural Adaptation; Digital Empowerment; Technological Mismatch

Abstract

Digital village construction is an important meeting point of the Rural Revitalization Strategy and the Digital China strategy. It is reshaping the way rural governance works. Its effect depends not only on the scale of technology supply, but also on the degree of fit between digital technology and the structure of rural society. This paper focuses on the process of technological embedding in digital rural governance. It analyzes the empowering effects, mismatch risks, and internal mechanisms of digital technology in rural governance. The study finds that the embedding of digital technology in rural governance shows a dual effect of empowerment and mismatch. Empowerment is mainly reflected in infrastructure support, the coordination of institutional supply, and the improvement of information integration ability, which help improve governance efficiency and rural resilience. Mismatch is mainly reflected in the conflict between standardized assessment logic and differentiated governance needs, the tension between efficiency-first governance and the logic of maintaining rural social relations, and the mismatch between homogeneous technology supply and differentiated farmer abilities. Based on this, this paper shows that the key to digital rural governance is not only dependent on the expansion of technology supply, but more importantly, on promoting a higher level of institutional fit and practical adaptation between technological logic and the structure of rural society.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiayu Fan
PY  - 2026
DA  - 2026/09/04
TI  - Technological Embedding and Rural Adaptation in Digital Rural Governance
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 398
EP  - 404
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_44
DO  - 10.2991/978-2-38476-609-3_44
ID  - Fan2026
ER  -