All of the articles in this proceedings volume have been presented at the [PRMC] during [6.26-6.28, 2026] in [Kunming, China]. These articles have been peer reviewed by the members of the [Scientific Committee] and approved by the Editor-in-Chief, who affirms that this document is a truthful description...

With the development of the Internet and the popularization of participatory culture, the fan community has become a crucial support for brand operations. Some researchers assert that the success of Marvel Studios cannot be achieved without the support of the fan community. However, the formation mechanism...

China's film industry has shown a relatively prosperous scene in recent years, and excellent works have emerged from time to time. However, according to the data, there are still some deficiencies in the cross-cultural communication of Chinese films, and the box office performance differs markedly...

The transformation of information dissemination in the digital era has attracted extensive scholarly attention; however, insufficient discussion remains regarding its mechanisms and long-term impacts on information acquisition and deep thinking. Against this backdrop, this paper focuses on short videos...

Digital advertisements are shaping customer decision-making pathways on social media like Xiaohongshu, driving a shift from centralized advertising to decentralized, community-driven conversations. The objective of the research is to examine the reconstruction of Chinese Customer Decision Journey through...

With market competition becoming increasingly fierce, co-branding marketing has continued to develop. Co-branding has shifted from simple brand cooperation to an important marketing strategy that integrates brand image, influences culture and emotional value. At the same time, differentiated co-branding,...

This article mainly discusses marketing methods for selling goods in the wave of short videos, especially Douyin. Driven by algorithmic technology, marketing tends to fall into the categories of content marketing, precision marketing, and interactive marketing. These marketing methods not only facilitate...

Against the background of digital globalization and cultural consumption upgrading, the cross-cultural commercial monetization of intellectual property rights has become the core stage of global cultural industry competition. Existing research mainly focuses on the cultural discount phenomenon or isolated...

With the development of social media, the advertising diffusion’s way changes from the brand one-way output to the multi node diffusion mode achieved by Platform interaction and content reproduction. As a highly organized group with high emotional mobilization ability, fandom fans have multiple identities...

The early career business landscape has also been described as a red ocean, in which gaps in the market are closed off as a result of fierce competition and market homogenization. In order for a product to provide a meaningful user experience, it must also engage with the user on a personal level, which...

In recent years, personalized recommendation systems have been widely adopted by major e-commerce platforms, providing greater convenience for consumers. However, the potential negative impacts of personalized recommendations are also emerging. Current studies primarily emphasize the positive effects...

This study explores defect visualization — an emerging information strategy in social e-commerce where product flaws are actively and accurately displayed — to examine its impact on consumer trust and decision-making. Grounded in information diagnosticity, perceived risk, perceived value, and trust theory,...

As a new business model that reshapes the traditional logic of e-commerce transactions, live-streaming e-commerce exhibits significant differences in interactive structure, trust generation, and consumption decision-making paths. The underlying driving mechanism of this phenomenon requires a systematic...

This paper examines how Ralph Lauren manages its marketing activities in relation to the brand reputation in the US and China. Competition increasing and a customer base always changing causes promotions that not only lessen sales but also make a brand less appealing. This paper uses approaches like...

In a world which is increasingly becoming competitive, the fashion brands have ceased to be just symbols of the businesses but are essential sources of transmitting national values and bringing about commercial transformation. However, fashion brands continue to have substantial issues with the effective...

Emerging short videos in the Internet have caused chaos in information, including false news, and various news stories. Following the prevailing state of events in the Internet, the current research seeks to identify the underlying causes as well as mass patterns in the various news coverage of the same...

Within the context of User-generated Content (UGC), grassroots seeding by consumers has emerged as a major influencer for brand Word-of-mouth (WOM) communication. As a marketing practice marked by authenticity and relatability, grassroots seeding differs substantially from more traditional influencer...

This article conducts research on the problem of customer growth bottlenecks faced by small and micro enterprises in the context of the digital economy, exploring how they can effectively expand their customer base under the premise of limited resources. Through literature review and case analysis, it...

Consumer decision-making is becoming more and more influenced by online reviews. Negative reviews have mostly been viewed in earlier studies as risk cues that increase uncertainty and reduce purchasing intentions. However, the notion that “negative reviews equal risk” is no longer sufficient in information-rich...

Live-streaming is becoming an increasingly popular marketing channel for brands. However, given the wide gap in the results between each type of streaming format, it is a challenge to design branding strategies. This paper considers these three main types: product/direct-sale streams, interest/content...

The rapid digitalization of global media has shifted the paradigm of cultural dissemination from text-heavy discourse to sophisticated visual storytelling. Rather than offering an exhaustive review, this paper deliberately focuses on how visual strategies of Chinese culture are discussed across platforms,...

This paper examines the impact of AI on media credibility through a review of the literature and qualitative case analyses of some current applications including NLP technology for disinformation tracking and deepfake detection.While AI is both a facilitator and obstacle for credible journalism, it significantly...

In the present day, cultural products present an remarkably rich landscape through social media promotion. However, the underlying logic of their success remains consistent within this ever-expanding cultural production. This paper examines the phenomenon of ‘homogeneous essence beneath diverse appearances’...

According to the classical market competition theory, product convergence which results in price wars is what it maintains. However, there are many products in the market that have similar configurations but quite different prices, leading to a contradictory situation where "the higher the price,...

In today’s internet-driven society, retail media and social media are gradually becoming the main channels for advertising. To further explore the differences between these two, this article will compare the price-to-earnings ratios and internal operations of these two types of media companies, mainly...

With the rapid development of digital media technology, short videos, as an important information dissemination carrier, play a key role in the global information flow. However, due to technical barriers, cultural differences and different communication mechanisms, there is still a certain information...

With the continuous popularization of Generative Artificial Intelligence (Gen AI), the form and path of art education are also constantly being reshaped. This study mainly focuses on primary school drama education, aiming to explore the application mode and influence of Gen AI in its entire teaching...

Against the background of the continuous development of the digital consumption situation and the platform economy, limited marketing has become an increasingly common marketing strategy. This paper takes restricted marketing as the research background and employs a questionnaire survey to analyze how...

The role of hanging ornaments in the new consumption environment of the new hanging economy has also been transferred to the interaction process and self-expression, gradually, as a decoration. Nevertheless, the existing scholarly studies on the social value of products in particular consumption situations...

Under the background of the gradual rise of experience economy, consumers are gradually changing from focusing on the function and price of products to focusing on the experience value it can bring. Scenario marketing has gradually attracted the attention of academia, but how scenario marketing affects...

With the development of live broadcast e-commerce, card splitting live broadcast has attracted widespread attention as an uncertain consumption mode characterized by random mechanism and instant interaction, but the formation mechanism of user stickiness still lacks systematic research. Based on the...

With the advent of the Internet era, innovative marketing issues in various industries have received widespread attention; however, there still exists a discrepancy between marketing expenditures and actual revenue. Based on these issues, this paper analyzes the impact of cross-border co-branding elements...

In recent years, with the development of the Internet economy, people’s social life has undergone tremendous changes. The rapid development of the healthy light food industry has attracted the attention of academia and the industry, but the existing research on its marketing strategy is still insufficient....

In recent years, the issue of user retention in MOBA (Multiplayer Online Battle Arena) games has become increasingly severe, However, there is still limited research on how psychological mechanisms affect users’ willingness to continue using. Therefore, this article takes “League of Legends” as the research...

With the increasing integration of the experience economy and social media, more and more people are posting photos of pop-up stores on social media. This indicates a subtle shift in the primary function of pop-up stores: from promoting inventory to building consumer brand identification. However, previous...

In recent years, online learning platforms have received increasing attention due to their convenience and flexibility. However, the sustained usage rate of users is generally low, and how to improve long-term user retention still needs to be addressed. This article takes Duo, the mascot of Duolingo,...

As AI-based recommendations have become increasingly ubiquitous on social platforms and people have been paying closer attention to the uneven spread of information among various groups. This study aims to answer the following four issues: What are the main reasons for an increasing degree of information...

This article mainly explores the impact of generative AI on students’ ability to innovate in school. With the development of artificial intelligence technology, generative AI has been widely popularized and used. In schools, generative AI is often used to assist students in completing their schoolwork....

In the Chinese toy market, blind boxed products have gained popularity. As a result of the experience economy, the consumers’ demand for emotional and symbolic value is increasing. Unlike conventional products that enhance buying decisions through lessening uncertainty, blind box consumption purposefully...

In recent years, childhood snack brands have successfully regained popularity through emotional marketing. This study focuses on this phenomenon and aims to explore the differential effectiveness mechanisms and communication strategies of emotional marketing among the 90s and 00s generations. Using a...

Currently, competition in the new tea beverage market has become intense, with growing product homogeneity. Cross-brand collaboration has become a key strategy for brands to break through development bottlenecks and connect with young consumers. Existing research mostly focuses on cooperation formats...

With the continuous development of artificial intelligence(AI) and the popularisation of digital technology, AI products have gradually gained public attention and become an integral part of daily life. The advent of the digital age has also intensified the prevalence of loneliness among individuals....

Video games have evolved into a globally pervasive cultural phenomenon, and their multifaceted emotional impacts on players have become a focal point of inquiry across psychology, human-computer interaction, and related academic fields. This study conducts a systematic exploration of the bidirectional...

Digital village construction is an important meeting point of the Rural Revitalization Strategy and the Digital China strategy. It is reshaping the way rural governance works. Its effect depends not only on the scale of technology supply, but also on the degree of fit between digital technology and the...

This study examined how identity recognition with “I-person/E-person” labels relates to social avoidance among young people, and whether autonomy threat mediates this relationship. Data from 356 participants (aged 18–35) were analyzed using SPSS. Results showed that identity recognition positively correlated...

As generative AI becomes more common in advertising production, understanding how AI disclosure and explanatory transparency shape consumer responses has become increasingly important. The study used a 2 × 2 between-subjects online scenario experiment to examine how AI disclosure and explanatory transparency...

Nowadays, the rewriting phenomena in the Frog English version, translated by Howard Goldblatt, have received extensive attention from the academic community. However, there still remain some drawbacks in response to the question ‘Why Goldblatt’s rewriting has been successfully promoted the Frog English...

The modern foreign aid debate is predominantly consequentialist, centring on the outcomes of aid and whether it promotes development or creates dependency. While questions of justification are not absent, they are often treated as secondary to those of effectiveness and outcomes. This paper examines...

This article studies the institutional constraints of emergency power in modern governance, focusing on the limitations of Carl Schmitt’s theory of the exceptional state. Although Schmitt’s decision-making principle emphasizes the necessity of political authority in crises, its applicability to providing...

This study examines how human-like AI chatbots affect users’ trust in their information and willingness to follow their advice. The study puts together the Stimulus-Organism-Response (SOR) model and the Technology Acceptance Model (TAM). These models help show two things: how helpful users find the AI,...

The iterative advancement of generative artificial intelligence has driven AI (Artificial Intelligence) companions to extend deeply into the field of emotional companionship. While satisfying users’ spiritual needs and creating diverse social values, it has also given rise to the phenomenon of dependence...

As China’s cities enter the stage of stock renewal, the transformation of old residential areas has become a key policy to improve the level of urban governance and improve the well-being of the people’s livelihood. However, in policy practice, the implementation dilemma of “easy project construction,...

This paper explores the paradoxical nature of digital transformation in public services, in that it seemingly adds to the perceived strain of the grassroots civil servants. Inasmuch as it is hoped that digitalization will simplify the administration, loyal employees tend to face considerable psychological...

The costume play (cosplay) subculture is now deeply embedded in the social media environment, and this change has profoundly reshaped the way culture is created. Although the existing literature has pointed out the gatekeeping and cyberbullying in the online cosplay community, the structural conditions...

With the popularization of algorithmic recommendations, the information exposure and selection patterns of short-video users have changed. However, there has been insufficient discussion on how algorithmic recommendations influence users’ perceived information cocoon and Diverse Information Seeking Behavior...

In the context of the rapid development of digital technology and the rise of consumer desire, the inner dissatisfaction of consumers has driven live commerce to become a new cultural phenomenon that reshapes the social consumption structure and behavioral logic. Compared with traditional consumption...

This paper examines how individuals’ willingness to trade privacy for security is influenced by factors beyond the traditional model. Using data from the Pew Research Center and other authoritative institutions, the study uses descriptive statistics and comparative analysis to explore the impact of data...

Recent diplomatic rapprochement between Iran and several Middle Eastern neighbours—most notably the 2023 China-brokered Iran–Saudi normalization agreement—has been widely interpreted as evidence of regional de-escalation. Yet renewed tensions involving Iran, the United States, and Israel show that diplomatic...

This article explores how national identity narratives shape the framing and escalation of U.S.-China technological rivalry. Current studies have primarily interpreted this rivalry through material and strategic lenses, and emphasize power transition, national security, industrial policy, and economic...

Despite formal legal equality, women continue to face systematic injustice in courts across different legal systems. Existing scholarship examines legal inequality and gender inequality separately but lacks a unified theory of how female subjects’ political subjectivity is constituted before the law....

Under the influence of “the tourism boom in China”, the quality of translation for tourist attractions has again received attention. This paper analyzes the current situation of translation of tourist attractions through quantitative and qualitative research methods, pointing out the specific problems:...

The translatability of classical Chinese poetry has long been discussed by scholars because of the its challenged reproduction in aesthetic qualities across languages. This essay analyses three English translations of Wang Wei’s Lu Zhai “鹿柴” based on Xu Yuanchong’s “Three Beauties” theory, with a particular...

Mass media plays a role in the dissemination and preservation of culture. With the in-depth development of the Guangdong-Hong Kong-Macao Greater Bay Area, Cantonese culture has promoted the prosperous development of the economy, education, culture, and other undertakings in the Guangdong-Hong Kong-Macao...

With the rapid development of emerging technologies oriented by meta universe and virtual reality, XR technology generated by multiple integration is promoting the continuous development of games, virtual performances, immersive social networking and other scenes. The traditional single modal interaction...

With the gradual popularization of virtual reality technology, high immersion VR games have become an important development direction of the game industry with a strong sense of substitution. The physiological and cognitive fatigue caused by long-time experience of players has become an important constraint...

The low-altitude economy is a national strategic emerging industry. UAV is its core application platform, and XR technology helps to improve the low-altitude experience. The current XR drone interaction usually uses the traditional joystick. These controls lead to problems such as immersion interruption,...

With the rapid development of space computing technology, the Mixed Reality (MR) system shows great potential in understanding and enhancing the physical world. Aiming at the problem of the high abandonment rate caused by impulsive decision-making in current pet adoption, this paper proposes a pet raising...

In the 21st century, with the rapid development of science and technology, the whole world is accelerating the exploration of extended reality (XR) technology. The application of XR technology can be seen in education, medical treatment and other fields. Up to now, XR technology has become a hot point...

With the development of the Internet, Virtual Reality (VR) games have become an important direction of the entertainment industry, but mobile `vertigo has always been the core bottleneck restricting its popularity. By analyzing the sensory conflict between visual input and vestibular feedback, this study...

Located in Zigong City, Sichuan Province, Sanduo village is a traditional village with regional characteristics and historical details, bearing rich architectural culture, folk culture and local memory. This study takes the Sanduo village in Zigong as the core research object, focusing on the digital...

With the rapid iteration of Extended Reality (XR) technology, XR games have become the most promising core segment in the global digital entertainment industry. Taking four benchmark works of XR games as research objects, this paper systematically sorts out the product design logic and industrial practice...

The fast development of VR hardware has created a gap with relatively slow progress in interaction design, which restricts the improvement of immersive experiences and brings troubles to standardized design and evaluation work. Based on existing literature and typical game cases, the development route...

In recent years, international legal documents have attracted academic attention regarding bilingual equivalence. However, there have been no case studies on linguistic comparison between the Chinese and English versions of the China-US Economic and Trade Agreement. Based on the theory of functional...

Personalized recommendation algorithms have been deeply embedded in the daily information acquisition link, but users’ cognition of algorithm operation logic - that is, algorithm awareness - is significantly differentiated. This difference affects the diversity of individual access to information and...

This study looks at what influences teenagers’ usage of AI and how it affects their social and academic growth. The study, which focuses on youth between the ages of 12 and 18, combines psychological characteristics, AI cognitive level, and AI usage behavior into a succinct analytical framework. The...

With the development of generative artificial intelligence, generative AI-Mediated communication (AIMC) is profoundly changing the interaction mode in the workplace. This study mainly explores the impact of generative AI (AIMC) on interpersonal trust and social anxiety in multiple dimensions. This study...

This study aims to investigate the role of AI customer service communication strategies on customer satisfaction from the perspective of service failures on food delivery platforms, such as Meituan Food Delivery. According to the theory of service remediation, the present study seeks to investigate the...

Against the background that social media has deeply integrated into adolescents’ lives, social media conformity (SMC) has become a typical digital‑era psychological phenomenon. Compared with offline conformity, social media’s anonymity, instant communication and virtual interaction lead to wider influence...

With the development of Internet technology, the internet has become the main platform for communication, and a series of online languages have been born with young people as the main force. Due to the complex network environment, governance challenges such as cyberbullying and the spread of online rumors...

This study focuses on the numerous crises faced by the inheritance of intangible cultural heritage in the context of the current digital wave and the environment of innovation and cultural inheritance in the new era. Oral transmission is the main mode of inheritance for most intangible cultural heritages....

In the past five years, historical and cultural variety shows have been popular among young audiences in China, and have also promoted the development of cultural consumption such as cultural and creative products. At present, the academic community has accumulated some research on this: at the text...

Nowadays, with the development of Extended Reality (XR) technology, this technology is gradually being applied to daily cooking. This article mainly analyzes the positive feedback and information display in three cases (AR based interactive cooking guidance system, HoloChef XR mixed reality cooking assistant,...

AI is widely used by virtue of its efficiency and convenience. However, when facing literary and emotional texts, its limitations are increasingly prominent. This paper systematically analyzes the mistranslation of AI translation of classical poetry by comparing Yuanchong Xu’s English translation of...

Cross-cultural exchanges have grown increasingly frequent alongside the booming development of audiovisual media industries. Slang pragmatic equivalence in film translation has thus become a heated topic in contemporary translation studies. This paper selects the animated film Zootopia 2 as its research...

With the rapid development, the film market is growing bigger and bigger. How to transfer what the director and screenwriter want to convey in the film and let the people who are overseas comprehend it are becoming more and more severe. This paper aims to discuss cognitive equivalence used in the subtitle...

Spurred by digital media and consumer culture, Su Dongpo has become a sensation in the new era. The construction of Su Dongpo’ s image has gained widespread attention. While significant achievements have been made across various fields, the cross-disciplinary dialogue remains inadequate. This study employs...

This paper develops a Heideggerian ontological framework for rethinking decision-making in the United Nations Security Council, arguing that the Council’s procedures do more than regulate international behaviour; they also participate in disclosing the conditions under which global political reality...

AI Hallucinations are harming the reliability of information and public trust. Although previous studies hafigve explored technical countermeasures, the path by which users’ risk perceptions are transformed into a desire for fact-checking is not yet known. Based on psychological reactance theory, this...

In the 1980s and 1990s, they built a cultural identity for Chinese people around the world with works such as “Boundless Oceans, Vast Skies”. Once a dominant force in the golden age of the Chinese music scene, Cantonese pop music, as a core carrier of Lingnan culture, has faced challenges in the era...

With the rapid development of artificial intelligence and the wide application of deep forgery technology, false audio and video content poses a severe challenge to the information dissemination order and media credibility. This paper discusses the dilemma of communication ethics caused by deep forgery...

Recent progress in artificial intelligence translation technology has brought about a marked increase in the speed and convenience of translation work. This essay selects Li Qingzhao’s Shengshengman as the research subject, using the Three Beauties theory presented by Xu Yuchong as the framework to examine...

In the internet era, children’s entertainment has developed quickly. At the same time, problems such as inappropriate picture books and children entering adult online communities have received growing attention. This paper discusses the value orientation of children’s entertainment products, the standards...

In early 2026, the Internet meme Becoming Chinese spread widely across global social media. The scale of this phenomenon was not merely a chance occurrence of meme propagation, but was further fuelled by participants’ transformation of cross-cultural behaviour—cultivated through remote habitus—into a...

Algorithmic-fragmentation is the primary form of content distribution online. This form of transmission enhances the quality of the user experience and the concordance of match-making between the user and content. That said, it is also responsible for the perpetuation and deepening of cognitive and structural...

In recent years, many urban edges that have been packaged and transformed by artists have quietly become popular on social media with the image of Internet celebrities, attracting more and more people to check in and spend, and gradually being regarded as local scenic spots. This research takes Haiyan...

With the new-style tea beverage industry entering a phase of intense competition and chain expansion, how to take regional cultural brands beyond the original city has become a real problem for brand management. This study takes the case of Chayan Yuese entering Shenzhen in 2026. Based on public news...