Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
đKunming, Chinađď¸ 12-14 June 2026
105 authors
- An, Qi
- Digital Protection of Sanduo Village in Zigong Based on XR and Gamification
- Atalay, GĂźl Esra
- Peer-Review Statements
- Bai, Yiyang
- The Effect of Anthropomorphic Design on Information Trust and Adoption Intention in AI Chatbots
- Chen, Junhao
- The Influence of Mass Media on Cantonese Culture
- Chen, Sirui
- The Application and Impact of Generative Artificial Intelligence in the Entire Process of Primary School Drama Education
- Cheng, Qihe
- Research and Analysis on the Positive Feedback Experience and Information Display of XR in Cooking
- Ding, Jiaming
- Live Streaming Commerce: A Comparison of the Effectiveness of Different Streaming Models
- Du, Kexin
- Transcultural Commercialization Pathways of Narrative-Embedded Intellectual Property: A Sino-US Comparative Case Study Based on the 4P Marketing Mix
- Duan, Wenqi
- From Cool Experiences to Brand Advocacy: The Mediating Role of Brand Identification in Pop-Up Store Contexts
- Fan, Jiayu
- Technological Embedding and Rural Adaptation in Digital Rural Governance
- Fan, Yumeng
- The Aesthetic Reproduction of the English Translation of Lu Zhai Based on Xu Yuanchongâs âThree Beautiesâ Theory
- Feng, Mingyao
- Customer Base Expansion Strategies of Small and Micro Enterprises in the Digital Economy Context
- Feng, Qiyuan
- Short Video Marketing in the Algorithmic Era
- Fu, Zhizhen
- The Causes and Design Solutions of Mobile Vertigo in VR Games
- Gong, Xixu
- The Impact of Uses and Gratifications on Usage Intention in MOBA Games: Evidence from League of Legends
- Guo, Xinyu
- The Influence of Perceived Algorithmic Recommendation on Entertainment Short Video Usersâ Perceived Information Cocoon and Diversified Information Seeking Behavior: The Moderating Effect of Trust in Algorithms
- Guo, Yichang
- The Effect of Anthropomorphic Design on Information Trust and Adoption Intention in AI Chatbots
- He, Xinyi
- Optimization Path of Tourism Attraction External Promotion Translation from the Perspective of Eco-Translatology
- Hou, Junyu
- Social Media Influence on Cosplay Communities: A Qualitative Inquiry
- Hu, Tianqi
- Beyond the PrivacyâSecurity Trade-Off: How Data Sensitivity, Time, and Trust Shape Individualsâ Willingness to Disclose Information
- Huang, Weilun
- Su Dongpo in the English-Speaking World and the Chinese Context: A Study on the Image Disparity in Lin Yutangâs The Gay Genius and Its Back-Translation
- Huang, Yueran
- The Strategy of Cross-Cultural Communication in the Film Industry--Taking Marvel as an Example
- Jia, Yexin
- Relationship between Algorithm Awareness and Individualsâ Attitudes towards Different Viewpoints
- Li, Haoze
- Comparison of Design Logic Between VR and AR Games-An Analysis Based on Four Benchmark Cases
- Li, Jiayu
- The Emotional Impact of Video Games on Players
- Li, Jiayu
- Regional Cultural Shaping and Cross-city Expansion Strategy of the New Style Chinese Tea Brand: Case Study of Chayan Yuese
- Li, Qirong
- Childrenâs Entertainment Communication Based on Content Analysis and Online Observation
- Li, Xinfei
- Media Induction and User Impulse Consumption Mechanism in Live E-commerce
- Li, Yang
- Algorithmic Fragmentation as a Double-Edged Sword: Cognitive Challenges, HumanâMachine Symbiosis, and Developmental Constraints
- Li, Ziyi
- Research on the Impact of AI Customer Service Remedial Communication Strategies on User Satisfaction in the Context of Meituan Waimaiâs (Meituan Food Delivery) Delivery Errors
- Liang, Bo
- Sustaining Premium Pricing in Competitive Markets: Evidence from Apple and a Growth Flywheel Model of Price-Increasing Competition
- Liao, Chenyu
- The Cross-Border Spread of Cantonese Pop Songs on Short Video Platforms
- Lin, Lu
- Scarcity Perception and Impulsive Buying Intention under Limited MarketingâMediating Effect Based on Fear of Missing Out
- Liu, Jie
- Marketing Strategy and Problem Analysis of Light Food Products under the Promotion of National Health
- Liu, Shiyu
- Immersive Drone XR Tracking Interaction Based on Game Design Principles
- Liu, Xiaotong
- Difficulties, Causes, and Countermeasures in the Implementation of Old Residential Area Renovation Policies
- Liu, Xinchi
- Institutionalized Constraint of Emergency Power: From Schmittâs âstate of Exceptionâ Theory to Modern Governance Mechanisms
- Liu, Yaxin
- The Effective Ways of Emotional Marketing: An Analysis of Communication Strategies Taking the Resurgence of Childhood Snack Brands as an Example
- Liu, Yilin
- Slang Translation Strategies in Audiovisual Contexts: A Case Study of Zootopia 2
- Liu, Yiwen
- Visualized Communication of Chinese Culture on Transnational Social Media Platforms: A Literature Review and Conceptual Framework
- Liu, Yujun
- What Drives the Rise in Risk Perception? ââ A Study on the Mechanisms through Which Risk Perception Influences Usersâ Willingness to Fact-Check in the Context of AI Hallucinated Information
- Lu, Zexin
- Overseas Aid or Domestic Expenditure? The New Zealand Government and the Problem of Justifying Trade-Offs Between Domestic Scarcity and Obligations to the Pacific
- Ma, Jiaheng
- The Aesthetic Reproduction of the English Translation of Lu Zhai Based on Xu Yuanchongâs âThree Beautiesâ Theory
- Ma, Jiayue
- Design of a Pet Adoption Responsibility Assessment System Based on Spatial Computing and Environmental Semantic Understanding
- Mei, Yichen
- Live Streaming Commerce: A Comparison of the Effectiveness of Different Streaming Models
- Meng, Qiutong
- A Comparative Analysis of the Application of Human Translation and AI TranslationâA Case Study of Shengshengman Translation
- Meng, Ziyue
- Cross-Brand Collaboration Strategies and Consumer Identity in New Tea Beverage Brands
- Qi, Wanting
- Emotional Utopia: A Review of Research on the Impact of AI Use on User Loneliness
- Qiao, Qiya
- The Attention of Young People in Historical Cultural Variety Shows
- Qiu, Xiyuan
- The Impact of the Social Value of Hello Kitty Keychains on Brand Identity in the âKeychain Economyâ Craze - The Dual Mediating Effect of Product Attachment and Self-Monitoring
- Qu, Guanyi
- Social Media Conformity: The Role of Individual Traits and Peer Relationship Quality
- Rong, Xinyu
- From âFishing Villageâ to âInternet Celebrity Beachâ: Image Alienation and Multi-Subject Dialogue under the Media Intervention of XiaohongshuâTake Haiyan Village, Kunming as an Example
- Song, Yuling
- The Impact of Information Dissemination Modes on Information Acquisition and In-depth Understanding--A Case Study of Short Videos
- Sun, Wanqing
- Understanding Blind Box Consumption: Psychological Mechanisms in the Chinese Blind Box Market
- Sun, Xiaobei
- Integrated Marketing Strategy of Fashion Brands Driven by National Culture and Social Factors: A Case Study of Gucci and Italian Culture
- Tan, Tingxuan
- The Evolution, Evaluation, and Case Study Analysis of Interactive Paradigms in Virtual Reality Games
- Tang, Yilan
- The Digital Reconstruction of Consumer Decision-Making Pathways Due to Decentralized Brand Authority on Social Media
- Tao, Hongxu
- A Study on the Generation Mechanism of Digital Burden Perception among Grassroots Civil Servants in the Digital Transformation of Public Services
- Tu, Shien
- The Impact of âGrassroots Seedingâ Marketing on Brand Word-of-Mouth Communication: An Exploratory Study Based on Cases and Descriptive Data from Xiaohongshu
- Wan, Zhixuan
- Influencing Factors and Developmental Effects of Adolescentsâ Artificial Intelligence Use
- Wang, Feiyang
- The Limits of Middle Eastern Reconciliation: De-escalation Without Alignment
- Wang, Huijun
- The Gaze of the State and the Gaze of the Crowd: On the Construction of Female Political Subjectivity Before Law and the Imperative for Pluralist Feminism
- Wang, Jiayi
- XR Gesture/Eye Movement/Voice/Touch Multimodal Interaction in Immersive Entertainment Application and Experience Optimization
- Wang, Junyi
- Generative AI on the General Innovation Skill of High School Students in School
- Wang, Lin
- A Study on Differential Brand Effects in the Era of Co-Branding MarketingâThe Influence Path of Brand Fit on Reinterpretation and Psychological Resonance
- Wang, Simiao
- The Effects of AI Disclosure and Explanatory Transparency on Consumer Trust and Purchase Intention in E-commerce AI Advertising: A 2Ă2 Scenario Experiment
- Wang, Xuanming
- XR Gesture/Eye Movement/Voice/Touch Multimodal Interaction in Immersive Entertainment Application and Experience Optimization
- Wang, Yaolan
- The Mechanisms by which Digital Media Technology Promotes Efficient Information Exchange at Home and Abroad
- Wang, Yirui
- The Impact of âGrassroots Seedingâ Marketing on Brand Word-of-Mouth Communication: An Exploratory Study Based on Cases and Descriptive Data from Xiaohongshu
- Wei, Chengxin
- The Influence of Identity Recognition with âI-Person/E-Personâ Labels on Individualsâ Social Behavior
- Wu, Jiudi
- The Role of Fandom Communities in Viral Advertising Diffusion on Social Media Platforms
- Wu, Jun
- Mistranslation in the English AI Translation of Classical Poetry: A Comparative Study of AI Translation and Yuanchong Xuâs Version of âA Moonlit Night On The Spring Riverâ
- Wu, Yuke
- The Impact of Cross-Brand Collaborations of Fast Food Chains on Consumer Purchase Intentions
- Wu, Zhouhua
- Entertainment Supremacy: A Dialectical Case Study of Media Communicationâs Shift from Pluralism to Homogeneity
- Xu, Changjing
- The Influence of Interactive Rituals in Live-Streaming E-Commerce on Consumersâ Psychological and Behavioral Mechanisms
- Xu, Chutong
- Education as the Engine of Inequality: How AI-Driven Algorithms Amplify the Information Gap Between Different Demographic Groups
- Xu, Heyang
- The Negative Impacts of Personalized Recommendations on Consumers: A Survey-Based Study
- Xu, Shengge
- The Dual Impact of Artificial Intelligence on Media Credibility: Challenges, Opportunities and Strategies
- Yan, Hao
- The Boundary Role of Consumer Involvement in Review Credibility and Purchase Decisions
- Yan, Haoge
- Player Fatigue Caused by Visual and Motion Design in High-Immersion VR Games and Optimization Strategies
- Yang, Jialu
- Youth Online Language: Characteristics, Intergenerational Conflict, Language Alienation, and Governance Programmes in the Age of Artificial Intelligence
- Yang, Xiaoyi
- Differences in Price-to-Earnings Ratios between Retail Media and Social Media in Diversified Advertising Channels
- Ye, Hanyi
- Research on the Impact of Generative AI-Mediated Communication on Interpersonal Trust
- Yu, Jialei
- The Effect of Anthropomorphic Design on Information Trust and Adoption Intention in AI Chatbots
- Yu, Xinran
- The Impact of Situational Marketing Experience on Young Consumersâ Purchase Intention--The Mediating Role of Consumption Ritual Perception
- Yue, Yanan
- Defect Visualization in Social Commerce: Reconstructing Trust and Consumer Decision-Making through Information Diagnosticity and Perceived Risk
- Zeng, Shitian
- Design of Smart Home Control System Based on XR
- Zeng, Weilin
- Orientation and Construction: A Study on Mediaâs Public Opinion Guidance Strategies in Public Events
- Zhang, Jinglin
- National Identity and Strategic Competition: The Logic of Identity Politics in the U.S.-China Tech War
- Zhang, Mingjie
- Player Fatigue Caused by Visual and Motion Design in High-Immersion VR Games and Optimization Strategies
- Zhang, Runfeng
- Balance Sales Promotion and Brand Prestige: Venture Marketing Strategy Study in the US and China
- Zhang, Shuohang
- Rewriting in Howard Goldblattâs English Version of Frog from the Theory of Dynamic Equivalence
- Zhang, Xinxin
- The Formation Mechanism of User Stickiness in Card-Unboxing Live Streaming Scenarios: A Perspective Based on Perceived Value and Flow Experience
- Zhang, Yihan
- Comparison of International Legal Text in Chinese and English under the Perspective of Functional Equivalence Theory--A Case Study of the Economic and Trade Agreement between China and United States
- Zhang, Yiwei
- From Memes to Habitus: The Mechanisms of Cross-Cultural Transmission and Bodily Internalisation in Becoming Chinese
- Zhang, Yixin
- The Impact of Brand Anthropomorphism on the Willingness to Continue Using--Taking Duolingo Mascot Duo as an Example
- Zhang, Yufei
- The Dilemma of Communication Ethics of Deepfake Technology and Its Impact on Media Credibility
- Zhang, Zhetong
- Heidegger and the Ontology of UN Decision-Making: A Reinterpretation of Security Council Practices
- Zhao, Gege
- Causes, Impacts, and Governance Paths of Dependence on AI Companions in the Era of Generative AI
- Zhao, Shuyan
- A New Direction for Brand Value Construction and Its Commercial Impact