Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
<Previous Article In Volume
Next Article In Volume>

Defect Visualization in Social Commerce: Reconstructing Trust and Consumer Decision-Making through Information Diagnosticity and Perceived Risk

Authors
Yanan Yue1, *
1School of Arts and Communication (NESCO Chair On Media and Gender), China Women’s University, Beijing, 100101, China
*Corresponding author. Email: 231431006@email.cwu.edu.cn
Corresponding Author
Yanan Yue
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_12How to use a DOI?
Keywords
Defect Visualization; Information Diagnosticity; Perceived Risk; Trust; Consumer Decision
Abstract

This study explores defect visualization — an emerging information strategy in social e-commerce where product flaws are actively and accurately displayed — to examine its impact on consumer trust and decision-making. Grounded in information diagnosticity, perceived risk, perceived value, and trust theory, a theoretical framework is developed linking defect visualization to enhanced consumer cognition. A comparative analysis of beauty bloggers evaluating Kato liquid foundation illustrates how this strategy boosts decision-making efficiency by offering precise, comparable, and diagnostic visual evidence. By transforming unknown, uncontrollable risks into known, manageable information, defect visualization reduces perceived risk. Simultaneously, such transparent communication fosters trust, which can offset functional shortcomings and enhance perceived value, purchase intention, and word-of-mouth. The findings offer both theoretical insights and practical guidance for crafting effective, trustworthy content marketing strategies in social e-commerce contexts.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_12How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanan Yue
PY  - 2026
DA  - 2026/09/04
TI  - Defect Visualization in Social Commerce: Reconstructing Trust and Consumer Decision-Making through Information Diagnosticity and Perceived Risk
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 105
EP  - 115
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_12
DO  - 10.2991/978-2-38476-609-3_12
ID  - Yue2026
ER  -