The Influence of Perceived Algorithmic Recommendation on Entertainment Short Video Users’ Perceived Information Cocoon and Diversified Information Seeking Behavior: The Moderating Effect of Trust in Algorithms

DOI

10.2991/978-2-38476-609-3_55How to use a DOI?

Keywords

Perceived Algorithmic Recommendation; Perceived Information Cocoon Diversified Information Seeking Behavior; Trust in Algorithms; Entertainment Short Video

Abstract

With the popularization of algorithmic recommendations, the information exposure and selection patterns of short-video users have changed. However, there has been insufficient discussion on how algorithmic recommendations influence users’ perceived information cocoon and Diverse Information Seeking Behavior and what role Trust in Algorithms plays. In this study, entertainment short-video users are taken as the research subjects to explore the mechanism of Algorithmic Recommendation Perception. A total of 334 valid samples is collected through an online questionnaire survey. Subsequently, SPSS is used to conduct reliability and validity analysis, correlation analysis, regression analysis and mediating and moderating effects. The results indicate that the Algorithmic Recommendation Perception has a positive influence on the Perceived Information Cocoon and the Perceived Information Cocoon has a positive influence on the Diverse Information Seeking Behavior; furthermore, Trust in Algorithms acts as a negative moderator in both the ‘Algorithmic Recommendation Perception → Perceived Information Cocoon’ and ‘Perceived Information Cocoon → Perceived Information Cocoon’ pathways; Based on these findings, the authors argue that the Algorithmic Recommendation Perception by short-video entertainment users will first affect their Perception Information Cocoon and then indirectly change their information seeking behavior. The degree of trust users have in algorithms will also influence the strength of this process.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyu Guo
PY  - 2026
DA  - 2026/09/04
TI  - The Influence of Perceived Algorithmic Recommendation on Entertainment Short Video Users’ Perceived Information Cocoon and Diversified Information Seeking Behavior: The Moderating Effect of Trust in Algorithms
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 516
EP  - 530
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_55
DO  - 10.2991/978-2-38476-609-3_55
ID  - Guo2026
ER  -