From “Fishing Village” to “Internet Celebrity Beach”: Image Alienation and Multi-Subject Dialogue under the Media Intervention of Xiaohongshu—Take Haiyan Village, Kunming as an Example

DOI

10.2991/978-2-38476-609-3_95How to use a DOI?

Keywords

Haiyan Village; Media Image; Internet Celebrity Economy; Symbol Capital; Spatial Justice

Abstract

In recent years, many urban edges that have been packaged and transformed by artists have quietly become popular on social media with the image of Internet celebrities, attracting more and more people to check in and spend, and gradually being regarded as local scenic spots. This research takes Haiyan Village in Kunming as an example. It uses the combination of visual anthropological composition, data comparative analysis and online field survey to conduct in-depth research. It integrates the changes in the image of Haiyan Village in recent years and conducts comparative research, and collects the real voices of local people and tourists on social media in the form of online ethnography. Research shows that under the influence of media algorithms, such marginal space has completed the opposite “symbolization” transformation. At the same time, the “symbol capital” of such fields is transformed into “economic capital” through platform algorithms and commercial realization, causing a series of problems such as discourse negotiation and resource competition between subjects in space. These practical problems damage the fairness of space existence, causing the village to fall into an invasion crisis of exchange value to use value.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyu Rong
PY  - 2026
DA  - 2026/09/04
TI  - From “Fishing Village” to “Internet Celebrity Beach”: Image Alienation and Multi-Subject Dialogue under the Media Intervention of Xiaohongshu—Take Haiyan Village, Kunming as an Example
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 877
EP  - 884
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_95
DO  - 10.2991/978-2-38476-609-3_95
ID  - Rong2026
ER  -