Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
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Rewriting in Howard Goldblatt’s English Version of Frog from the Theory of Dynamic Equivalence

Authors
Shuohang Zhang1, *
1School of Humanities and Social Sciences, Xi’an Jiaotong-Liverpool University, Suzhou, 215123, China
*Corresponding author. Email: Shuohang.Zhang23@student.xjtlu.edu.cn
Corresponding Author
Shuohang Zhang
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_47How to use a DOI?
Keywords
Goldblatt; Rewriting; Dynamic Equivalence; Frog
Abstract

Nowadays, the rewriting phenomena in the Frog English version, translated by Howard Goldblatt, have received extensive attention from the academic community. However, there still remain some drawbacks in response to the question ‘Why Goldblatt’s rewriting has been successfully promoted the Frog English version adopted by western readers?’. This essay will adopt the dynamic equivalence of Eugen Nida to analyze the rewriting phenomena in Goldblatt’s version from four aspects: lexical, grammatical, textual, and stylistic. Through the analysis, this essay concluded that the reason why Goldblatt’s translation can be accepted by Western readers successfully is that he consistently applies dynamic equivalence as a principle to convey the same reading experience to the target text readers. According to it, this essay suggests that during translating relevant texts, the translators should work by dynamic equivalence to deliver the same reading experience in their translation. So that their translation can be adopted by target text readers successfully.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_47How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shuohang Zhang
PY  - 2026
DA  - 2026/09/04
TI  - Rewriting in Howard Goldblatt’s English Version of Frog from the Theory of Dynamic Equivalence
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 429
EP  - 435
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_47
DO  - 10.2991/978-2-38476-609-3_47
ID  - Zhang2026
ER  -