Orientation and Construction: A Study on Media’s Public Opinion Guidance Strategies in Public Events

DOI

10.2991/978-2-38476-609-3_16How to use a DOI?

Keywords

Self-media; Short Video Platforms; Public Opinion Guidance

Abstract

Emerging short videos in the Internet have caused chaos in information, including false news, and various news stories. Following the prevailing state of events in the Internet, the current research seeks to identify the underlying causes as well as mass patterns in the various news coverage of the same event. This study will eventually answer this phenomenon by examining certain techniques of production of news such as layout design, reporting orientation, and editing of interviews. In terms of the research methods, the research study will consider the self-media accounts that are run by individuals or teams which possess high levels of influence in the media that will predominately feature commentary on the current affairs or event coverage. Those accounts that are widespread based on accounts of entertainment or lifestyle will be locked out. Simultaneously, pertinent literature on journalism will be consulted in order to locate pertinent materials to justify the arguments of this paper. In performing research based on numerous reports of news as well as literature, the research findings demonstrate that the social opinion environment and the motivations of the media to a certain degree influence the production and display of the news reports, thereby addressing the issues of the problem of the information chaos, which is inherent in the development of the Internet today.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Weilin Zeng
PY  - 2026
DA  - 2026/09/04
TI  - Orientation and Construction: A Study on Media’s Public Opinion Guidance Strategies in Public Events
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 142
EP  - 148
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_16
DO  - 10.2991/978-2-38476-609-3_16
ID  - Zeng2026
ER  -