Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026
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Social Media Conformity: The Role of Individual Traits and Peer Relationship Quality

Authors
Guanyi Qu1, *
1High School Attached to Northeast Normal University, Changchun, 130000, China
*Corresponding author. Email: sheng1856@qq.com
Corresponding Author
Guanyi Qu
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_78How to use a DOI?
Keywords
Social Media Conformity; Individual Traits; Peer Relationship Quality; Self-Esteem; Social Anxiety
Abstract

Against the background that social media has deeply integrated into adolescents’ lives, social media conformity (SMC) has become a typical digital‑era psychological phenomenon. Compared with offline conformity, social media’s anonymity, instant communication and virtual interaction lead to wider influence and stronger group pressure. This study takes self‑esteem, social anxiety and independent thinking ability as individual traits, and uses intimacy, supportiveness and interaction frequency to measure peer relationship quality, exploring their effects on SMC. Research shows that low self‑esteem and high social anxiety increase conformity, while independent thinking reduces it. High‑quality peer relationships strengthen conformity. Interactions exist between individual traits and peer relationships. The findings provide references for guiding adolescents to use social media rationally and improve information literacy.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_78How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Guanyi Qu
PY  - 2026
DA  - 2026/09/04
TI  - Social Media Conformity: The Role of Individual Traits and Peer Relationship Quality
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 723
EP  - 729
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_78
DO  - 10.2991/978-2-38476-609-3_78
ID  - Qu2026
ER  -