Optimization Path of Tourism Attraction External Promotion Translation from the Perspective of Eco-Translatology

DOI

10.2991/978-2-38476-609-3_61How to use a DOI?

Keywords

Tourism Translation; 10 Strategies Eco-Translation Methods; Eco-Translatology

Abstract

Under the influence of “the tourism boom in China”, the quality of translation for tourist attractions has again received attention. This paper analyzes the current situation of translation of tourist attractions through quantitative and qualitative research methods, pointing out the specific problems: the conflict between “hypotaxis” and “parataxis” in the language dimension, the “cultural default” and “cultural overload” in the cultural dimension, and the “aesthetic dislocation” in the communicative dimension. From the perspective of three-dimensional transformation in Eco-translatology, some translations still have the above-mentioned problems and cannot achieve the goal of Textual Transplants well. Therefore, 10 strategies for Eco-Translation methods are introduced. “Text-balancing Scrutinization” is the overall principle. Using “Target-Contextualization”, “Adaptive-Reduction”, and”Naturalization” as ecological solutions to conflicts in the language dimension. In terms of cultural dimension, adopting “Source-Contextualization”, “Adaptive Addition”, and “Extending Substitution” to promote a balance between “cultural default” and “cultural overload”. “Vitalization”, “ Multi-Transformation, and “Imitationalization” are used to help translators consider the transmission of cultural intentions. Research has shown that under the theoretical framework of 10 strategies Eco-Translation methods, it can not only improve the comfort level of cultural experience for target language readers, but also better promote the dissemination of Chinese excellent culture.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyi He
PY  - 2026
DA  - 2026/09/04
TI  - Optimization Path of Tourism Attraction External Promotion Translation from the Perspective of Eco-Translatology
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 576
EP  - 584
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_61
DO  - 10.2991/978-2-38476-609-3_61
ID  - He2026
ER  -